Airi Shakuova

Airi Shakuova -  -Summary As a Digital Marketing Manager, I thrive on working with a diverse range of clients, skilfully managing multiple campaigns, and delivering on tight deadlines. I have honed my organisational, interpersonal, and analytical abilities through a combination of academic learning, work experience, and self-study. Experience LG Electronics KazakhstanAlmaty, Kazakhstan Social Media Manager2023 – 2025 Managed and operated all LG Central Asia & Mongolia social media accounts (12 total) across Facebook, Instagram, and YouTube, ensuring alignment with global KPIs, industry trends, and budget constraints, including coordinating agency teams of up to 10 members Strategically allocated annual social media budgets ranging from $25,000 to $50,000, continually monitoring KPIs and optimising spend to improve channel performance (e.g. 20% increase in ad views per month) Planned, launched, and analysed paid campaigns to enhance brand awareness, managing monthly investments of up to $30,000 for optimal reach and engagement Kogi Digital Agency Almaty, Kazakhstan Digital Marketing Manager2019 – 2023 Developed, launched, and managed digital strategies tailored to various project needs, actively participating in commercial tenders and client meetings to align with their goals, strategy, and vision Strategically allocated marketing budgets across multiple channels, including Google Ads, Meta, influencers, Programmatic, Yandex Search, social media, and offline campaigns, maximising reach and effectiveness Managed project budgets of up to $10,000, ensuring optimal allocation to drive performance Led a cross-functional team of five, including copywriters, designers, and a junior SMM manager, fostering collaboration and delivering high-quality campaign execution PN Kazakhstan (PN Holding – head office was based in Russia)Almaty, Kazakhstan Distribution of childcare products, formula etc website: https://pnholding.com/en/affiliated-companies.html Regional Marketing manager 2018 – 2019 Delivered full-spectrum 360° marketing support for multiple brands in Kazakhstan, utilising diverse channels, including media, TV, influencers, B2B/B2C exhibitions, and events to maximise brand visibility Strategically allocated annual marketing budgets of $40,000–$50,000 across the most effective channels to enhance brand awareness and drive product promotion Fidelity Health Clubs & SPA (currently Royal clubs & Spa)Almaty, Kazakhstan Sales representative 2015 – 2018 Increased membership sales by 10% annually through lead generation and client retention initiatives Built and maintained relationships with high-value clients, contributing to a 7% improvement in client retention Negotiated corporate partnerships, bringing in 15+ new corporate accounts and boosting revenue Organised promotional events and referral programs, increasing new member sign-ups Additional Experience AB Restaurants – Marketing junior managerAlmaty, Kazakhstan Chain of premium restaurants in Kazakhstan, website:2013 – 2015 Managed and optimised the loyalty program across a chain of restaurants, overseeing budgeting and ensuring high-quality customer support Analysed key performance indicators (KPIs) and conducted in-depth market research, delivering data-driven insights and presenting monthly performance reports to senior management Education Kazakh University of International Relations and World Languages, Bachelor program, 2013 A four-year, full-time degree program Degree Institution, Bachelor, Marketing, scoring 95% Additional Languages: English, Russian, Kazakh Created and recorded podcast about mental health: https://shorturl.at/rehwU Self-study: 2018 – Open School of Literature – Fiction writing (Russian) 2019 – Web-design, Web-design school - https://razdva.kz 2022 – Performance Marketing, online platform - https://netology.ru