Airi Shakuova

’m a results-driven Digital Marketing Manager with over six years of experience building and executing campaigns that drive engagement, reach, and brand growth. Throughout my career, I’ve balanced creativity with data, managing budgets of up to $50,000 and leading teams to deliver impactful work across both digital and traditional channels.

Most recently at LG Electronics Kazakhstan, I managed 12 social media accounts for Central Asia and Mongolia. I collaborated with agency teams of up to 10 members, optimising annual social media budgets between $25,000 and $50,000 to improve channel performance — achieving a 20% increase in ad views per month. I also planned and launched paid campaigns, managing monthly investments of up to $30,000 to enhance brand visibility and audience engagement.

Previously, I worked at Kogi Digital Agency as a Digital Marketing Manager. In this fast-paced environment, I developed and implemented digital strategies tailored to clients’ unique goals and industries. My work included allocating marketing budgets across channels like Google Ads, Meta, influencers, Programmatic, Yandex Search, social media, and offline campaigns to maximise impact. I also led a cross-functional team of five, including copywriters, designers, and a junior SMM manager, fostering collaboration and high-quality execution.

Earlier in my career, I was a Regional Marketing Manager at PN Kazakhstan, where I supported multiple brands through 360° marketing, including media, TV, influencer marketing, and B2B/B2C events. I managed annual budgets of $40,000–$50,000 and worked to ensure every campaign aligned with broader brand goals and market opportunities.

At Fidelity Health Clubs & SPA, I focused on building client relationships and driving growth. I grew membership sales by 10% annually, negotiated 15+ new corporate partnerships, and developed initiatives that improved client retention and brought in new members.

I hold a Bachelor’s degree in Marketing from the Kazakh University of International Relations and World Languages, where I scored 95%. In addition to my professional work, I’ve managed loyalty programmes, conducted in-depth KPI analysis, and created a podcast focused on mental health. I’m also passionate about self-development, and I’ve pursued studies in fiction writing, web design, and performance marketing.

Fluent in English, Russian, and Kazakh (and currently learning Spanish!), I bring a global perspective to everything I do. I thrive in collaborative, creative environments where ideas flow freely — and I’m always looking for new ways to connect, grow, and tell stories that resonate.