Agha Mustafa

Website Agha Fakharul Hasan Mustafa -linkedin.com/in/agafay/ Senior Product Designer - With 5+ years of experience, specializing in building 0-to-1 B2B2C products in SaaS and enterprise environments, leveraging a strong foundation in Design and Human-Computer Interaction (HCI) to create user-centered solutions that drive adoption, retention, and measurable business impact. ducation EXPERIENCE E Senior Product Designer / TheHexaTown M S Hu . . April 2024 - Present on-site Lahore, Pakistan An AI-powered iOS app (SwiftUI) that automates content creation using LLMs, crossplatform API integrations, and NLP-based trend analysis. Designed with atomic design principles and data-driven micro-interactions, it reduces content creation workflows by 75%. R j A comprehensive SaaS platform I designed to streamline agency operations, integrating H F , recruitment, pro ect management, employee self-service, attendance tracking, and role-based access control. fi eatures include a centralized Super Admin dashboard, mobile- Dec 2021 - Islamabad, Pakistan BS Information technology University Institute of Infor ation & Techno ogy (UIIT) Dec 2018 awalpindi, Pakistan S F R j F G A high-conversion e-commerce platform for power electronics, built with atomic design in igma and eact/Next. s. eatures AI-driven search, WCA -compliant interfaces, and Shopify Hydrogen performance patterns, reducing checkout abandonment by 35%. X j Designed a performance-optimized digital agency website with a C -driven strategy — crafting detailed site maps, IA hierarchies, and user ourney maps aligned with business m l responsive interfaces, and 10+ uni ed workflows, reducing administrative tasks by 40% through intuitive, user-centric design. man-Computer Interaction l R kills X U Desig n Interaction Desig Visual Design n Print Design / Media heatmap analytics, clickstream data, and session recordings. Applied usability heuristics, Design System accessibility standards (WCA Prototypin ), and modular component design to ensure a scalable, CX Design A pp X Led C X and U O n-site a a , Pakistan ’ E design for National Bank of Pakistan s internal web app for bank ffi gold, and personal loan schemes, focusing on process clarity, accessibility, and task ciency. Designed the iOS fi ntech app for United Bank Limited, delivering a seamless, SBP- bill payments, card management, and biometric authentication. F ocused on clean UI, intuitive flows, and accessibility to ensure trust, performance, and regulatory alignment. X Designed an iOS personal assistant app leveraging LLMs to support users in managing daily tasks, routines, and focus. Led end-to-end U design, integrating intelligent integrated systems, combining computer vision and machine learning to identify defects in F architecture, data visualization, and interaction design to support high- volume data processing, anomaly reporting, and system feedback loops. ocused on creating scalable design systems, intuitive dashboards, and seamless workflows. Designed a digital agency website with a C - rst approach, developing detailed site maps, information architecture, and user flows grounded in user research and behavior analysis. decisions, optimize navigation, and drive engagement through content hierarchy and conversion-focused design. Soft ware Engineer / Veroke Feb 2023 Remote Nov 2022 - R ffi Lahore, Pakistan E Developed a data-intensive, real-time food delivery web application using Angular, and Ng x for e cient state management. RE RJ x S, ngineered modular, reusable components and lazy-loaded feature modules to optimize performance. Integrated E STful APIs for dynamic menu rendering, live order tracking, and location-based services. nsured high scalability and responsiveness through reactive forms, route guards, and custom pipes, while maintaining code r
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 Loveabl Jira Designed a data-intensive SaaS web application for detecting textile anomalies using AI- Integrated heatmaps and analytics to re ne U a igm rame R UX Designer / Edraak Systems Nov 2022 - Feb 2023 Remote Lahore, Pakistan X fi fi X F F Protopi reminders, contextual nudges, and adaptive user flows for diverse user needs. X y Tool Stack Adobe Illustrato compliant experience across core features including account onboarding, funds transfer, real time. Led U h
 Agile Methodology representatives, crafting user-centered loan application flows across agriculture, SM , e esearc s Product Strateg ilmbd sa g Journey Mapping rentice / O3 Interfaces Dec 2020 - April 2024 R User high-conversion experience across devices. n Brand Desig goals. Implemented wireframes, responsive UI systems, and interaction models based on G quality with unit tests (Jasmine/Karma) and CI/CD pipelines. l Nationa University of Science & techno ogy (NUST) r