Agha Mustafa

I'm a Senior Product Designer with 5+ years of experience crafting scalable, user-centered digital products across SaaS, B2B2C, fintech, and healthtech. My strength lies in turning complex systems into intuitive, accessible, and conversion-optimized experiences that drive measurable business outcomes.

At TheHexaTown, I led design for AI-powered platforms and enterprise SaaS tools that streamlined agency operations and reduced workflow friction by up to 75%. I’ve also designed e-commerce interfaces using atomic design principles and WCAG-compliant UI, helping reduce cart abandonment by 35%. My work spans end-to-end—from research and user flows to high-fidelity UI and design systems.

During my time at O3 Interfaces, I focused on experience design for national-level fintech apps such as United Bank Limited and the National Bank of Pakistan, where I improved usability, accessibility, and compliance through clean, focused UX. I've also worked on personal assistant tools powered by LLMs, building intelligent, adaptive flows for mobile platforms.

My approach blends UX strategy, interaction design, and visual craft, backed by a foundation in Human-Computer Interaction (MS – NUST). I’m fluent in Figma, including auto-layout, components, variants, and responsive design systems. I use tools like Framer, Protopie, and Adobe CC for prototyping and visual design, and I collaborate effectively with developers using Jira, Storybook, Notion, and versioned design workflows.

I specialize in building modular, accessible design systems, running usability tests, and aligning design decisions with both user needs and product KPIs. My projects are informed by analytics, A/B testing, and behavioral feedback tools like Hotjar and Clarity.

I'm deeply passionate about designing digital experiences that are not only beautiful but functional, scalable, and inclusive. Whether it’s crafting UI for a mobile app or optimizing a data-heavy dashboard, I focus on delivering value to users and clarity to teams.

Now, I’m looking to join a mission-driven product team where I can apply my design thinking, systems approach, and cross-functional mindset to create meaningful impact—especially in remote-first, agile environments that value design at the core of product development.