SUNDAY OLADIRAN AFOL ABI
SUMMARY
Seasoned Product and Operations Manager with over 10 years in the betting
industry, offering comprehensive expertise in operations, sales, and new
account development. A strong and dynamic leader, I have a proven track
record of successfully launching and managing high-impact betting products,
consistently driving revenue growth, and elevating customer satisfaction. My
strategic approach to brand expansion and development has been
instrumental in implementing effective business growth strategies.
As an innovative Operations Manager, I bring a wealth of experience and a
keen strategic mindset to the table. My skills encompass cross-functional
collaboration, market analysis, and user research to identify market needs
and deliver competitive, user-centric solutions. I excel in creating exceptional
user experiences by leveraging excellent leadership abilities and a deep
passion for ensuring customer satisfaction.
With a solid foundation in the betting industry, I am poised to contribute to
operational excellence, strategic initiatives, and the overall success of the
organization. My commitment to innovation and effective leadership positions
me as a valuable asset for driving continued growth and success in the
dynamic betting industry.
CONTACT
--m
Lagos
SKILLS
EXPERIENCE
Customer Success Operations Manager
LiveScore Group, | Lagos | July 2022 - Current
Optimized business processes, enhancing operational efficiency and
contributing to overall business growth and profitability.
Utilized data analysis to drive improvements in the customer experience,
prioritizing product/service updates based on customer feedback and
market trends.
Implemented a comprehensive engagement and communications
strategy, maintaining high customer satisfaction and fostering long-term
relationships.
Led product localization efforts and served as the primary interface for
managing and resolving critical situations with key stakeholders.
Customer Support Operations Manager
Live Score Group | Lagos | January 2021 - June 2022
Supervised daily operations of the customer service department to ensure
smooth workflow.
Recruited, mentored, and developed customer service agents, fostering
an environment of encouragement and empowerment.
Established customer service goals for team members and provided
support to help them achieve objectives. Generated reports for
Gaming Industry Expertise
Key Accounts Management
Strong Customer Service
Strategy Formulation
Business Analytics
Strategic Planning
Lead Generation
New Market Penetration
Team Collaboration
Product Management
Strong Communication and
Presentation Skills
Good Interpersonal Skills
Leadership,
Integrity,
and
Honesty
Cross-Functional Collaboration
Analytical and Critical Thinking
Knowledge of Legal and
Regulatory Documentation
Problem-solving and Decisionmaking
EDUCATION
TRAINING
AND
Master's
Business Administration
Nexford University
2022
HigherNational Diploma (HND)
Yaba College of Technology,
Lagos State
2010
performance assessment.
Collaborated with product and promotion teams, provided input into
product changes, and played a key role in designing and implementing
new support channels and service offerings.
National Diploma (ND)
Yaba College of Technology,
Lagos State
2007
Country Operations Manager
BET24HRS Gaming Company Ltd (Bet24) | June 2019 - December 2020
Developed and executed growth, positioning, and country strategies for
the betting platform, prioritizing user experience and revenue growth.
Conducted market research and competitive analysis to identify trends
and new product opportunities.
Managed day-to-day interactions with platform suppliers and vendors,
ensuring optimal platform performance.
Led user testing, gathered feedback for product improvements, and
implemented data-driven strategies resulting in a significant increase in
user acquisition and retention.
Senior Customer Support Team Lead
Sporty Internet Ltd (SportyBet) | Lagos | May 2018 - May 2019
Led and managed a team of 21 staff, ensuring the company's smooth
day-to-day operations.
Investigated and efficiently resolved customer complaints, prioritizing a
customer-centric approach.
Conducted KYC checks on customers, ensuring compliance with
regulatory bodies and withdrawal limits.
Implemented a robust daily transaction records and customer
correspondence database for quick reference, facilitating timely problemsolving.
Franchise Manager
Marawin Limited (Sportybet.com) | September 2017 - April 2018
Established and operationalized agent shops by implementing necessary
software applications, ensuring a seamless setup process.
Managed and expanded business operations across regions by
overseeing franchisee stores, contributing to consistent annual growth.
Facilitated both field and online support for all agents, providing
assistance to franchisees during training and deployment phases,
resulting in successful business operations.
Installed virtual games for agents and supervised agent accounts
effectively, enhancing engagement and productivity. Additionally,
mentored franchisees to maximize sales while ensuring 100% compliance
with company policies.
Regional Manager
Marawin Limited (Sportybet.com) | September 2014 - August 2017
Led cross-functional teams overseeing shops across 4 States, fostering
collaboration with business development, operations, and marketing units
to drive sales expansion.
Scheduled work rosters for weekly shift operations, ensuring
uninterrupted service even on public holidays.
Supported and executed promotion campaign initiatives across 4 States,
PROFESSIO NAL
CERT IF ICAT IO N
Nigeria Institute of Management
(NIM) 2012
Customer Service Skills (Alison)
2022
contributing to increased brand visibility and sales.
Managed budgets and maintained accurate monthly financial records,
demonstrating a strong commitment to financial oversight and
accountability.
Branch Manager
Marawin Limited (Sportybet.com) | July 2013 - September 2014
Exceeded daily revenue targets by 15%, effectively reducing operating
costs and enhancing overall financial efficiency.
Established and monitored individual sales targets for staff, fostering a
results-driven sales approach.
Managed sales operations efficiently, providing transparent monthly
reports to showcase progress and results to the management team.
Recruited and trained new sales agents, contributing to increased market
penetration and overall business growth.
Assistant Bet Shop Manager
Marawin Limited (Sportybet.com) | November 2012 - June 2013
Successfully expanded the client base from 1200 weekly bets to 3200
within a 3-month engagement period, showcasing effective business
development strategies.
Significantly increased betting by over 200% through the implementation
of quick and efficient customer services, reducing waiting times.
Maintained accurate documentation of all customer transactions,
enhancing business strategy planning, implementation, and evaluation,
resulting in a remarkable 200% revenue growth.
Conducted comprehensive surveys, utilizing one-to-one interviews,
thousands of questionnaires, focus group meetings, market analysis, and
public opinion polls to collect data for strategy formulation.
#HRJ #c083f6f2-05a9- 44d2-853 0-f00 00f40a9b0#