Adriana Lerman-Launay
Marketing – Communications –
Branding – Business strategy –
CSR – Executive coaching
-/--linkedin.com/in/adrianalermanlaunay
Committed, dynamic professional
with 20 years’ multi-industry
international experience.
CSR expert.
Lived in 14 countries.
Business Angel, worldwide (March 2020 - present)
· Independent business strategy consultant and executive coach
· Mentor - various startups in France (pro bono)
· Business angel – and active member in various startups worldwide
Head of Marketing, Iguazu Argentina, ARGENTINA
(June 2019 - present)
· Defined marketing, PR, comms, awareness, and crisis management strategy for 5 years – KPIs /OKRs
· Talent acquisition, partners, company culture, processes and tools
· CSR, positioning, pricing and service offering, visitors’ satisfaction within a circular economy
Chief Executive Officer, 24-365 Online Consulting, FRANCE
(Jan. 2017 – Feb. 2020)
· Business development, sales, client acquisition and satisfaction
· Talent acquisition, partners, company culture, processes and tools
· Business strategy, objectives and positioning, pricing and service offering
· Interim Management and Project management: business development, thought leadership, business viability,
investors and funding research, change management, digital transformation,...
Chief Marketing Officer , Lillup, FRANCE
(May 2018 – June 2019)
· Business development, IR, took part in the creation and publication of the White Paper
· Company structure, profile and roles, processes, and tools
Business strategy, objectives and positioning, pricing and service offeringGlobal Brand Director (Management
Committee), Wolters Kluwer, NETHERLANDS/USA
(June 2015-Dec 2016) wolterskluwer.com – moved up 7 places
in the Brand Finance ranking in one year through seamless brand experience.
· Global Brand strategy and digital transformation. Change Agent: One Company, One Voice
· Delivered Brand DNA and creative implementation. Storytelling. Global KPIs & internal processes. Brand evangelist.
Global Communications Director (& Executive Committee), Alstom - GE, SPAIN
(Feb. 2013 – Dec. 2014) ge.com
· Created the division USP to align entire business under same strategy, priorities, segmentation, sales/product
· Supported product/services launches and updrades internally and externally
· New communications strategy to increase visibility, employee engagement and reduce budget spent
Worldwide Communications Manager, Veolia, FRANCE
(Dec. 2007 – Jan. 2013) veolia.com
· Global repositioning of the brand, creative expression, DNA, branding and strategy rolled-out in 77 countries
· Annual Report, IR, CSR, digital marketing, managerial and internal communications
· On-going market research, international pitches and sales support
International Account Director, Publicis, FRANCE
(May 2000 – Dec. 2007) publicis.com
· Global leadership of 6 key accounts achieving best ratio margin/resource and client satisfaction rate
· Representation of clients with countries, distribution, media…
· Team development, talent acquisition and retention (25 direct reports)
International Business Development, Dialog Links, GERMANY (Dec. 1998 – May 2000)
Regular trainings on an array of topics directly linked to sustainable business growth
Master in Executive Coaching, IAC, SPAIN (Jan. – May 2014)
Master in Business Administration (MBA), Management & Performance, MGSM, AUSTRALIA (June 2006 – July 2007)
Master in International Marketing & Negotiation, FR-USA (Sept. 1996 – Sept. 1998)
Master in English, FR-UK (Sept. 1992 – Sept. 1996)
Trilingual English, French, Spanish
Other languages (basic knowledge) German, Italian.
Support to startups looking for temporary mentors or guidance on specific topics.
Join various actions to protect species and natural resources.
Encourage education as a means to progress.
