Adriana Lerman Launay

I AM

-a deep enthusiast about global marketing, branding and communications expert with 20 years’ multi-industry experience

-a professional who´s lived in 14 countries and have worked internationally in consultancies, agencies and in-house departments in Forbes 200 companies and startups (B-to-B and B-to-C / products and services).

I HAVE

-been using my MBA to better understand the key factors to multi-cultural management and performance in global organizations and lead positive impact on business results

-achieved an outstanding level of client satisfaction (internal/external) through change management, agility, digitalization, creativity and above all, inclusiveness

-developed reliable and collaborative teams / international networks.

MY ADDED VALUE

Often seen as a game changer and 'chief evangelist' I have developed a strategic view of global business while keeping a hands-on attitude in marketing, branding, communications as levers to support it --using my Master in Executive Coaching as a primary tool:

• Business strategy, culture and growth

• Sustainability and CSR

• Crisis and change management

• Marketing, sales and customer satisfaction

• Branding and communications strategy

• Integrated communications

• OKRs, KPIs, results monitoring and analysis

• Executive coaching and negotiation