Adnan Qureshi

ADNAN SHAHID QURESHI SUMMARY STATEMENT Results-driven brand strategist and marketing operator with 3+ years of experience in brand development, positioning, market research, consumer behavior analysis, content strategy, and performance marketing. Proven track record of building distinct brand identities, executing high-ROI campaigns, optimizing marketing operations, and leading crossfunctional teams. Skilled in crafting data-backed strategies that reduce customer acquisition costs, increase brand equity, and scale revenue pipelines. Adept at integrating creative branding with analytics to drive sustainable business growth. Multi-faceted strategist with expertise in: Brand Strategy – Market Research & Consumer Insights – Content Marketing – Performance Advertising – Social Media Strategy – Marketing Operations – Sales Team Training & Onboarding – Brand Messaging & Narrative Design – Creative Direction – Data-driven Campaign Optimization – Rebranding & Brand Refresh Campaigns Creative – Strategy & Storytelling EXPERIENCE Founder & Brand Strategist Nov 2023 - Present AQ Branding Solutions, Mumbai, India I lead AQ Branding Solutions, a full-stack branding and marketing agency helping fashion brands, colleges, and earlystage businesses build distinctive brand identities and drive scalable growth. I oversee brand strategy, content systems, and performance campaigns while managing a remote sales team to deliver high-ROI outcomes. • Built and scaled a full-stack branding and marketing agency from scratch. (Bootstrap) • Developed brand strategy frameworks for 10+ fashion brands and colleges, boosting brand equity and market presence. • Reduced CPR to ₹4–₹18 and CPM to ₹31 for apparel ad campaigns, driving high-ROI client acquisition. • Designed and executed content marketing systems, performance campaigns, and positioning strategies to generate consistent inbound leads. • Recruited, trained, and managed a remote sales force of 10+ agents; created internal pitch systems and follow-up pipelines to improve close rates. Executive Advisor May 2023 - Mar 2024 Motilal Oswal Financial Services Limited, Thane, India Worked in the Franchise Reactivation Department of Motilal Oswal, a leading financial services firm, advising inactive partners on market re-entry and growth strategies. Provided data-driven insights, managed large portfolios, and delivered strategic research reports to enhance client profitability. • Advised clients on reactivation strategies and financial investment planning. • Conducted deep macro and micro market analysis to help clients maximize returns and mitigate risks. • Managed client portfolios worth high amount, ensuring risk-optimized performance and regulatory compliance. Chief Marketing Officer Aug 2019 - Present R.A.D Enterprises, Mumbai, India Lead the marketing function for R.A.D Enterprises, a family-owned apparel manufacturing business. Began as a trainee and scaled to CMO, driving brand development, digital marketing, and B2B sales to accelerate business growth. • Spearheaded marketing for a family-owned apparel manufacturing business, starting as a trainee and moving into the CMO role. • Built and led digital marketing operations, brand identity development, and B2B outreach initiatives. • Expanded sales channels and established strategic partnerships to drive consistent revenue growth. EDUCATION Bachelor of Management Studies (Marketing), Vivekanand Education Society of Arts, Science and Commerce — University of Mumbai CGPA: 9.84 Jun 2020 - Mar 2023 Higher Secondary Certificate (Commerce), Bhavna Trust Junior College, Mumbai, India. Percentage: 83% Jun 2018 - Mar 2020 LANGUAGES English (Fluent) – Hindi (Native) – Urdu (Native) CERTIFICATIONS Accelerating Your Career with Personal Branding, National Association of State Boards of Accountancy (NASBA) Mar 2025 Advanced Branding, National Association of State Boards of Accountancy (NASBA) Mar 2025 Data Analytics for Business Professionals (2022), International Institute of Business Analysis Mar 2025 Data Visualization: Storytelling, National Association of State Boards of Accountancy (NASBA) Mar 2025 Agile Rebranding, LinkedIn Learning Feb 2025 Brand and Marketing Integration, National Association of State Boards of Accountancy (NASBA) Feb 2025 Inbound Marketing, HubSpot Jun 2022 Full list of professional certifications available on LinkedIn DECLARATION I hereby declare that the information provided above is true to the best of my knowledge and belief.