I am a brand strategist and marketing operator with hands-on experience helping early-stage and growth-stage fashion and lifestyle businesses build powerful brand identities and execute high-ROI marketing campaigns.
Over the years, I’ve developed expertise in brand positioning, market research, content strategy, performance marketing, and consumer behavior analysis. My background includes working directly with clothing labels, boutique stores, and startups to identify their market gaps, craft distinct positioning strategies, and execute campaigns that convert audiences into loyal customers.
I specialize in bridging the gap between creative branding and performance-driven marketing. Most agencies push one-size-fits-all packages — I believe in building strategies that align with business realities. Whether it’s building brand fundamentals, designing content calendars, running ad campaigns, or consulting on overall marketing direction, I focus on delivering clarity, structure, and measurable outcomes.
I also lead a branding agency, which has given me extensive experience in managing cross-functional teams, onboarding and training sales agents, and optimizing operational pipelines. I understand the challenges businesses face in low-margin industries and work to design efficient, sustainable marketing systems that generate consistent revenue without burning resources.
I am currently seeking part-time remote roles with forward-thinking companies where I can leverage my strategic and creative skills to build impactful marketing systems. My goal is to contribute to teams that value initiative, critical thinking, and results — while continuously learning and improving my craft.