Adarsh Swaika

Adarsh Swaika Work Experience 10 years 7 months Aliens Developers Pvt. Ltd.(Real Estate Developer), Hyderabad Deputy General Manager, Marketing April’23 – Present (2 years 2 months) Digital Marketing: • Led a digital marketing team to strategize, execute and manage campaigns, driving revenue growth and improved sales • Managed high-budget Google Ads and Meta Ads campaigns, significantly boosting revenue across multiple real estate projects • Developed and implemented a comprehensive digital marketing strategy, enhancing brand visibility and sales performance • Expert in using Google Ads, Meta Ads Manager & Bing Ads to launch, monitor, and scale high-performing campaigns • Improved Cost per Lead and Cost per Sale metrics from Google & Meta Ads by over 40% within the first six months • Analyzed campaign performance using Google Analytics to provide actionable insights, optimizing ROI for Google & Meta • Implemented A/B testing for Ads, landing pages, and static & video creatives to improve engagement and conversion rates • Leveraged Google Analytics to optimize marketing campaigns and landing pages, increasing conversion rates by 30% • Conceptualized & designed high-quality video campaigns across platforms, driving a 2x increase in revenue across projects • Optimized lead generation and conversion by increasing lead quality by 40% through targeted campaigns & CRM integration • Utilized tools such as Google Analytics & Microsoft Clarity to assess & thereby optimize landing pages for the projects • Executed comprehensive keyword research & ad copy optimization, for huge improvements in Ad relevance for Search Ads • Managed 3rd party Real Estate portals such as Magicbricks, 99 Acres & CommonFloor to expand lead generation scope Events & Sales Team Analysis: • Organized and executed company events regularly, driving lead generation & enhancing brand visibility in real estate market • Conducted in-depth performance analyses of sales teams, identifying key improvement areas, contributing to increased sales • Supported sales teams with resource planning and process enhancements, resulting in a more streamlined sales pipeline • Collaborated with cross-functional teams to align paid media strategies with broader marketing goals, driving brand growth Organic & Other Marketing Activities: • Boosted brand awareness through consistent organic content updates, fostering improved audience interaction across platforms • Executed social media marketing campaigns by creating & scheduling regular organic posts to enhance brand visibility & audience engagement across both the Plotted Development and Apartments Development projects • Executed targeted WhatsApp & Email remarketing campaigns to engage potential customers & expedite closure of hot cases • Developed detailed investor presentations showcasing performance improvements and ROI achieved after fund utilization • Streamlined backend operations for sales & marketing teams by managing tools like Salesforce, Ameyo, & WhatsApp comm FabHotels Pvt. Limited, Gurgaon May’21 – April’23 (2 years) Head, Central Operations and Sales (Pan India) • Lead a 3-tier team of 90+ employees across Inside Sales, Escalations, Social Media, E-Mail, Customer Care & Inventory teams • Created SOPs for E-Mail, Social Media & Customer Care teams to reduce TAT & AHT,thereby helping improve C-Sat by 21% • Engaged with cross-functional teams to execute projects, launch products, ideate & implement new processes for productivity • Designed & Implemented strategic R&R programs for the Inside Sales team, boosting revenue by 30% with no additional costs • Ideated & successfully implemented several process related calling campaigns, thereby reducing unhappy guest ratio by 4% • Conceptualized & executed IVR automation, leading to a 25% reduction in customer call volumes & thereby employee costs • Identified new feature(s) requirements & oversaw their design, testing & release, thereby reducing escalations by 5% points • Conceptualized & successfully implemented several fraud detection campaigns, helping reduce franchisee level frauds by 10% • Started practice of monthly Reward & Recognition session across team, leading to 15% point attrition reduction across teams • Ideated & implemented a robust review management process across platforms, helping increase ratings across them by 6% • Conceptualized & successfully carried out a process to help increase realized bookings across platforms by 10% at property level Merilytics Pvt. Limited, Hyderabad April’19 – May’21 (2 years 2 months) Senior Project Manager • Being a single point of contact for client interactions & responsible for suggesting customized solutions for client requirements • Performed analysis of long-term business plans of clients & identified major levers of growth & productivity across channels • Partnered with client to help monitor brand performance, financial valuation, business modelling & business plan diagnostic • Being the key decision-maker for the priority order & timelines for the workstreams while maintaining quality of the solutions • Carried out the VPM(Volume Price Mix) analysis for clients to identify & separate the contributors to growth from each driver • Provided the analytical solutions by using tools such as Tableau, Power BI, SQL & Advanced Excel as per the requirements • Managed a team of analysts to come up with actionable business insights along with comprehensive solutions for the client Tata Motors Limited, Pune May'17– April’19 (2 years) Product Strategy Manager • Analysed the market and competition to identify whitespaces to explore new product options and increase the market share • Worked closely with the company’s R&D and Marketing teams to decide features and the optimal pricing for new products • Translated the voice of customers (VOC) to modify the existing products suitably and also come up with new product ideas Email:-| Contact: - Adarsh Swaika • • • • • • Developed business cases for new product & product feature launches, using value laddering for price increments & NPV walk Acted as a single point of contact for cross-functional teams to ensure timely project launch while maintaining quality & costs Assisted the product development team with the product definition and helped ensure consistency of design and functionality Calculated the NPV & ROI values for projects and the customers also while deciding on projects’ feasibility based on NPV Conducted data-driven analysis to assess addressable market size, product feature targets and estimated development timelines Helped define the value proposition of the products for the sales teams and helped after-sales teams to resolve field queries Wipro Technologies Ltd., Bangalore June '13 – May '15 (2 years) Software Engineer • Developed software & Internet radio apps for the BMW & Toyota teams with a premiere automotive systems company as client • Lead a team of 6 people for Toyota’s Internet radio project, while successfully contributing to its upgradation and maintenance Summer Internship 3 Months Steel Authority of India Limited September '16 – November '16 (3 months) Title: Identifying and converting potential customers for CR steel in the market for SAIL • Identified potential customers for CR Steel and helped the company create a relevant database for potential customers to target • Performed the company’s SWOT analysis based on customer interviews and provided recommendations for implementation Education Year Qualification Institute CGPA/ % 2017 MBA MDI Gurgaon 6.18/10 2013 B.Tech. (Information Technology) BITS Pilani, Pilani 7.58/10 2009 XII, CBSE Birla High School, Kolkata 79.20 % 2007 X, CBSE Birla High School, Kolkata 93.00 % Key Courses: Principles of Marketing, Marketing in the Digital World, Operations Management, Economics for Managers • Secured a rank of 7472 (out of 4,00,000 aspirants) in IIT-JEE in 2009, being among the top 1.9 percentile of aspirants 2009 Position of Responsibility MDI Gurgaon • Core Team Member, Imperium, The Flagship event of MDI, Gurgaon • Responsible for content writing, preparing promotional posters and writing reports • To manage and conceptualize All India Level events effectively and efficiently 2015 Extra Curricular Activities • Play and follow tennis actively and also represented my branch in MDI’s annual event • Regular contributor of self-composed poems in Hindi to ‘Vaani’, the annual literary magazine of BITS Pilani Email:-| Contact: - -