Adarsh Swaika

In my current role at Aliens Developers Pvt Ltd, I lead digital marketing initiatives with a strong focus on Google Ads and Meta Ads for the real estate sector. I design and execute data-driven campaigns that significantly boost revenue and brand visibility across digital platforms, including social media. My expertise in audience targeting, ad performance optimization, and campaign analytics has consistently delivered high ROI and improved conversion rates. Additionally, I’ve streamlined backend operations and provided actionable performance analyses for Sales and Marketing teams, contributing to substantial business growth across multiple projects.

Previously at FabHotels, I led Central Operations & Sales across India, managing a 3-tier team of 90+ professionals across Inside Sales, Customer Support, Escalations, and Social Media. I resolved core operational challenges, launched productivity-focused initiatives, and collaborated across departments to enhance service quality and operational efficiency. My leadership helped reduce attrition, optimize call center volumes through automation, and increase team output without added costs.

At Merilytics, I worked as a Senior Project Manager, serving as the primary client point of contact for a Fortune 500 venture arm. I delivered strategic insights related to brand performance, financial modeling, and business diagnostics. I led multiple workstreams, prioritized high-impact tasks, and ensured timely, high-quality deliverables. My work involved deep analysis using tools like Power BI, Tableau, SQL, and Excel to transform data into actionable strategies.

Earlier at Tata Motors, I was part of the Product Strategy team, where I conducted in-depth market and competitor analysis to identify opportunities for product innovation and pricing optimization. I collaborated with R&D and Marketing to define product features, build business cases, and drive strategic product launches. I also supported the sales and after-sales teams with go-to-market strategy, pitch material, and issue resolution in the field.

Across roles, I bring a sharp problem-solving mindset, data-driven approach, and a collaborative leadership style. I thrive in remote-first environments where clear communication, autonomy, and ownership are key. I enjoy turning complex challenges into structured solutions that generate measurable business impact. With a strong foundation in marketing, operations, analytics, and strategy, I aim to contribute to teams that value innovation, accountability, and long-term growth.