Adam Kasper
Agency Leadership | Brand Media | Performance Marketing | Commercial Growth
Award-winning, Transformational Digital Marketing and Media Leader
Marketing and media executive with 25+ years of experience driving growth for Fortune 500 brands
through smarter media strategy, sharper consumer insight, and disciplined investment leadership. I
bridge brand and performance marketing, helping organizations deliver both long-term brand equity
and measurable short-term results. I deliver consumer insight, scaled omnichannel media plans, and
modernized go-to-market strategies to accelerate revenue and strengthen brand value.
STRATEGIC EXPERTISE
LEADERSHIP & INFLUENCE
Brand and Performance Media leader, delivering
results through omnichannel strategy, media planning,
optimization, data-driven decisioning, and platform
partnerships.
Marketing ROI accelerator with deep adtech and data
expertise, scaling global brands through measurement,
attribution, and AI for automation, insights, consumer
behavior, and advancing programmatic, retail media, and
CTV innovation with high-impact strategies.
Full P&L ownership, operational efficiency, and go-tomarket acceleration.
Partner to C-suites driving transformation across media,
brand, and performance marketing
Growth leader with marquee wins (Hearst, Rosewood,
Yahoo, Hilton) and 20% annual organic revenue growth
across Charter Spectrum, Cox, and BofA.
Skilled at aligning cross-functional teams, leading
enterprise change, and building high-performing
organizations.
Published thought leader and speaker on marketing
innovation and future trends.
Selected Brand Highlights
✔ Hilton Worldwide – Orchestrated global marketing transformation, evolving from U.S. digital
performance to a full-funnel, global media strategy. Supported $5B+ in annual sales and
strengthened brand equity across Hilton’s 17-brand portfolio with the award-winning For The Stay
campaign.
Charter
Spectrum – Rebuilt audience strategy, media investment allocation, GTM execution, and
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measurement framework, improving cost per new customer by 20%.
✔ Hearst Corporation – Orchestrated multiple, full-funnel campaigns (media + creative) for 10+
Hearst publications, balancing traditional and digital media to modernize the portfolio, strengthen
community engagement, and expand digital subscriptions.
✔ Cox Communications – Drove evolution of marketing strategy to expand beyond core B2C
internet and cable into B2B and Mobile delivering a 12% improvement in CPA and over 30K new
customers YOY.
✔ Bob’s Discount Furniture – Increased online revenue by 21% and boosted brand awareness by
7% by modernizing GTM strategy, shifting media into digital and CTV, and building an analytics
platform that improved marketing efficiency by 31%.
Diverse Vertical and Client Experience
Telco/Communications: Hearst Communications, Spectrum, Cox Communications, Yahoo, Tracfone
Travel/Hospitality: Hilton, Choice Hotels, Carnival, Royal Caribbean
Retail/CPG: William Grant & Sons, Yahoo, Michael Kors, Ann Taylor, Bob’s, Sears Holdings, ReckittBenckiser, LVMH, Reynolds/Hefty, Goodyear, Autozone
Automotive: Polestar, Volvo
Finance: Bank of America, Fidelity
Adam Kasper - Professional Experience
PMG, VP, Client Strategy (Portfolio lead reporting to President)
Feb 2024-July 2025
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Adam Kasper – Page 2 of 2
Modernized Charter Spectrum’s go-to-market strategy, improving CPA by 20% and driving YOY
increase of over 50K new subscribers across internet, cable, and wireless services.
Elevated Hearst Corp’s integrated marketing by leading 10 full-funnel campaign launches that
combined media and creative increasing digital subscriptions by 8% in 3 months.
iProspect/dentsu, EVP, Managing Director (Portfolio lead reporting to CEO-
• Re-architected Hilton’s media approach from U.S. performance to global full-funnel, supporting
$5B+ in annual sales and strengthening brand equity across 17 brands with the award-winning
For The Stay campaign.
• Led Cox Communications’ marketing expansion beyond cable into B2B and wireless, including
the launch of Cox Mobile, positioning the brand for multi-vertical growth.
• Oversaw $500M+ in media investments, partnering with CMOs and procurement leaders to
optimize marketing ROI and scale growth.
• Directed teams of 200+ across retail, travel, telecom, and finance, ensuring brand-first media
strategies delivered measurable business outcomes.
Bob’s Discount Furniture (a Bain Capital company), Vice President, Marketing-
• Recruited to drive transformation from traditional retail to an omnichannel, eCommerce-first
marketing model.
• Increased online revenue by 21% and boosted brand awareness by 7% by advancing consumer
insights, optimizing customer data usage, and modernizing the go-to-market (GTM) strategy.
• Redesigned media strategy to shift from primarily local broadcast to diversified broadcast, digital
video, and CTV, increasing overall efficacy by 11%.
• Directed the development of an integrated analytics platform combining media, store traffic, website
activity, and sales data, delivering actionable insights for marketing, merchandising, and business
decision-making resulting in a 31% increase in marketing efficiency.
Havas Media,-
Chief Media Officer, 2012-16 | EVP, Media Investments, 2010-12 | SVP, Head of Digital, 2005-10
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Responsible for $3B+ in annual media investments across all digital and traditional channels.
Founded and scaled 4 new business units (digital performance, mobile, social, and
programmatic), advancing clients’ digital maturity and enabling growth across eCommerce and
omnichannel marketing.
Developed strategic partnerships with Google, Meta, The Trade Desk, and Adobe to unlock
significant (16%) savings for clients.
Previous experience:
Allen & Gerritsen, VP, Media Director
Hill, Holliday, Connors, Cosmopulos, Media Supervisor
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Industry Leadership
• Advisory Board Member: Undertone Networks, Rocket Fuel, MediaMind
• Speaker at industry events including Possible, IAB, Digiday, BIMA/MITX and Advertising Week.
• Published in Mediapost, Ad Age, Wall Street Journal, Media Week, New York Times, New York
Post, and Bloomberg Business Week on topics including social media growth, advent of streaming
video, the untapped opportunity in gaming, and the future of programmatic.
Education
• INSEAD, Executive MBA
• University of Rochester, B.A., English
