Adam Kasper

I am a senior marketing and media leader with 25+ years of experience advising Fortune 500 brands on how to maximize the impact of their media investments. My expertise spans client/sales leadership, commercial growth, and the full spectrum of brand and performance marketing.

Core Skills & Expertise

• Brand & Performance Media Strategy
• Omnichannel planning across digital, CTV, and retail media
• Optimization of channel mix to drive both awareness and measurable conversions
• Deep knowledge of search, social, programmatic, eCommerce, and AI platforms
• Adtech & Data Integration
• Hands-on expertise with The Trade Desk, DV360, DCM, Meta, TikTok and analytics platforms
• Development of measurement frameworks and attribution models
• Application of AI and automation to improve efficiency, insights, and performance
• Consumer Insight
• Data analysis and interpretation to uncover actionable trends from quantitative and qualitative sources
• Market research and segmentation to identify audience behaviors, motivations, and purchase drivers
• Storytelling and communication to translate insights into clear narratives that guide strategy and execution
• Media Investment & Procurement
• Skilled in contract negotiation and procurement partnerships
• Expertise in agency pricing models, incentive structures, and contract governance
• Experience leading agency selection processes and in-housing transitions
• Industry Versatility
• Telecommunications, travel, hospitality, retail, CPG, finance, automotive, and tech
• Adaptable to diverse client needs, with a broad perspective on industry trends
• Trusted advisor to C-suites navigating transformation and complex decision-making

What I Deliver

I bring a unique combination of strategic vision, commercial acumen, and hands-on operational expertise. My value lies in helping brands take control of their media, hold agencies accountable, and connect strategy to business growth.