Abhishek

1 Marketing Strategy for Domestic & International Clients Target Audience: Domestic Audience: - Business Units From Sectors like(For which we are providing services like Retail/Healthcare/Oil & Gas, Telecom, Manufacturing) Start-ups and entrepreneurs (From all Sectors/Industries we are providing services) Tech-savvy individuals (they have connections -their recommendation will be considered) Government institutions International Audience: - Corporations looking for software development and services IT consulting firms and agencies for outsourcing work E-commerce and other online business or our Industry Sectors Government organizations Inbound/Outbound Methodologies for Lead Gen Campaigns: (Domestic /International) Inbound - - - Website –SEO – through optimization of website content and keyword research (For Keywords Generation Take help of tools like Google Keywords Planner or Paid tool Like AHrefs based on your target Audience) Can use basic SEo essentials while developing the website itself :o Use of Title tags, Meta tags & favicon Icons o Web Page Must have Headlines & Each Page URl must have the Page information o Images used in web pages must have Proper File names/ Pages should be Responsive to Phone/laptop screen o Content should be fresh and Web Page loading speed should be Min 70 Content marketing - social media content –organic post; for developing engagement on social media channels like Linkedin /Fb/Insta/YouTube.. use latest trending topics in posts. o Video Tutorials over You tube 2 Min for Providing solution related to some obstacle say in ZOHO,Salesforce etc. o Blogs (like - How ZOho is Helping E commerce sectors in Business Expansions o Webinars/Podcasts – for both domestic and international audiences. Saying how your Product Help in streamline Business Process/ Talk on Hot Topics relate to industry Active on Social Media Acc..all platforms for Branding/Promotion of Company Culture/Products and Services using Hot viral topics Give Excellent and Fast service Existing Clients their Reference are easily converted (Always Keep in touch with your Existing Clients ... By Sending Greetings on Festivals or mementos (For Exp. 25th Anniversary of Organization) 2 Outbound - Mailers - to a targeted list of customers, like decision makers or key prospects - Paid ads / Social Media Campaigns – Google /Linkedin/Fb/Insta/youtube – targeting audience with specific Keywords, interests, industries and job positions. o Suggested Opting For 360® Marketing Approach –One add can be Run at Social Media Platforms and Google web pages (News / Sports web Pages Specifically) so that we can show the advt. repetitively to the client.. help in recalling it again n again o For Google Pay per Click Advt. Will be fruitful o Video Can be used in Paid Promotion ( Having Good Reach and can leads to good conversion on Social media FB/Insta/linkedin/YouTube) - Sponsor/Participation in IT Based Events (hackathon n all) - Personal meetings to prominent clients (After taking Appointments) - Cold Callings (Suggested only if having genuine and related data – for Eg having Online jewelers Data - Approach Industry Specific Associations (Retail Associations will be used for Selling ZOHO, Salesforce ..etc) Inbound/Outbound Methodologies for Lead Gen Campaigns: (International) Approach should be same with some changes like mentioned Below:- Multilingual Website -Translate the Website – (people prefer to read in their native language) SEO (search and use Keyword they are searching on might not be as same in India & in local language, can take the help of tools mentioned above) Social Media Acc’s in their language for easy connect-Create Content in Local Language.. using Viral content for easily connectivity - and post it as per their time zone Emailers - Sent Considering their Time Zone Use of Happy Customer Testimonies in Promotions Research about the Market /Culture for Better Understanding (can tie up with local vendor/service provider at initial stage) Find the Best Product Fit ( Amongst your All products- which is best suited to enter in the market Provide Best and Fast Customer Service in their Language (Verbal/Writen) Branding Your Company Image – Like Best Place to work Certified/Customers Testimonials 3 Average Daily/Monthly Budget Spend: The budget will depend on the target audience and the lead generation tactics being used. For domestic audience, the budget can start from Rs 15,000 per month (Rs 500 per day) and go up to 1, 50,000 per month (5000 per day). 360® marketing Approach is suggested. Pay Per Click add at initial stage average cost is around 5-20Rs at latter stage it will come down to below 5Rs For international audience, the budget can range from $8,000 to $15,000 per month and more depending on the size and nature of the campaign. Average pay per click cost is around 1-7$ (at earlier stage it cost around 7-12$) Standard Key Post Per Click Statistics: o o o o o Google Ads (Search)– $0.50-1 Google Ads (Display)– $2 - 4 Facebook Ads– $1 – 2.5 Instagram Ads– $2 - 4 LinkedIn Ads– $4 – 7 Lead Conversion Ratio with Each Lead Gen Vehicle: The conversion ratio varies depending on the lead generation tactics used. For instance, email marketing has an average conversion rate of 20%, while social media advertising ranges from 1-3%. Direct mail campaigns have an average conversion rate of 9% - this is because the message can be targeted and more personalized. Marketing/Content Support Needed: The marketing support needed for the campaigns includes SEo & Digital marketing Expert, Graphic & Motion designer, content writing (including blog posts, and social media posts), website design. Sufficient Fund for Digital Marketing Leads Can be Generated in a Month Across Different Channels: Domestic Leads: o SEO/Content Marketing: 50-200 o Social Media /Paid Marketing: 100-300 o Email Marketing: 30-50 International Leads: o SEO/Content Marketing: 50-150 o Social Media/paid Marketing: 100-250 o Email Marketing: 50-150 Note: It's important to monitor and measure the performance (Google Analytics) of each channel to determine where to allocate resources for maximum impact. Campaigns should be reviewed regularly to optimize lead generation and conversions.