Abhishek

E-Commerce -- B2C & B2B Growth Strategy Part 1 - B2C Growth Strategy: To increase the number of users on our sustainable living platform, I have developed a comprehensive plan that focuses on the following key areas: Target Audience Identification and Segmentation: ● ● ● ● ● Use of Marketing Ai based tool to get insights about other similar interest Business/domain marketing campaign strategies and Keywords Website –SEO – through optimization of website content and keyword research (For Keywords Generation Take help of tools like Google Keywords Planner or Paid tool Like AHrefs ) Can use basic SEo essentials while developing the website itself :● Use of Title tags, Meta tags & favicon Icons ● Web Page Must have Headlines & Each Page URl must have the Page information ● Images used in web pages must have Proper File names/ Pages should be ● Responsive to Phone/laptop screen ● Content should be fresh and Web Page loading speed should be Min 70 Conduct market research to understand the demographics, interests, and behaviors of our target audience. Segment the audience based on relevant criteria such as age, location, lifestyle, Tastes and preferences. Tailor online campaigns to target each segment's unique characteristics and preferences. Use Social media platforms to reach a wider audience. ● ● ● ● ● ● ● ● ● Targeted online advertising campaigns to reach specific user segments, geographical Location, Age, Interest etc. (Use of Google analytics to review the campaign performance) Development if SEO specific Web pages and Video Tutorials over You tube for 2 Min - saying about sustainability Collaborate with influential sustainability bloggers, and content creators to amplify our brand message. Webinars/Podcasts and Mailers - to a targeted list of customers, like decision makers or key prospects Partner with eco-conscious organizations like my previous Org FIAPO / govt agencies, local communities, organize sustainable events to expand our reach. Conduct Contest, and campaigns which includes audience participations Active on Social Media Acc..all platforms for Branding/Promotion of Company Culture/Products and Services using Hot viral topics Suggested Opting For 360® Marketing Approach –One add can be Run at Social Media Platforms and Google web pages (News / Sports web Pages Specifically) so that we can show the advt. repetitively to the client.. help in recalling it again n again Strategies to Engage and Retain Users: ● ● Run Contest for user Engagement for eg.. we organized contest for Food Recipe for plant based vegan food - best top 3 voted recipes will be awarded Provide personalized recommendations and product suggestions by experts based on user preferences. ● ● ● ● Develop a user-friendly platform that offers a seamless shopping experience. Implement a loyalty program or rewards system for repeat purchases. Create educated and inspiring content (based on real life stories - user generated content and testimonials) to build trust and motivate them for adoption of sustainability. Opting For 360® Marketing Approach Key Performance Indicators (KPIs): ● ● ● ● ● ● Monthly active users (MAUs) and user growth rate. Average order value Repeat purchase rate Conversion rate from website visitors to registered users. User engagement metrics such as time spent on the platform, number of products viewed, and interaction with content. Customer satisfaction ratings and positive reviews Part 2: B2B Client Acquisition Strategy To acquire more sustainable brands as clients for our marketing advisory services, Identifying and Targeting Potential Clients: ● Conduct thorough market research to identify sustainable brands that align with our mission and values. ● Evaluate their commitment to sustainability, brand reputation, and growth potential. ● Prioritize potential clients based on their fit with our services and their readiness to invest in sustainable marketing practices. ● Find the Best Product Fit ( Amongst your All products- which is best suited to enter in the market Value Proposition for Sustainable Brands: ● ● ● ● ● Clearly express the unique value that Ecowiser brings to sustainable brands. Can give tailored pitch based on their pain points Highlight our expertise in sustainability marketing strategy , consumer behavior pattern research, industry trends, Data and Research Conducted, future market potential Provide Best and Fast Customer Service in their Language (Verbal/Writen) Emphasize how our services can help sustainable brands effectively communicate their commitment to sustainability, engage their target audience, and drive business growth. Channels to Reach Potential Clients: ● ● ● Attend relevant events like ○ networking events and industry conferences (conducted by CII. PHD, IGBC…etc) ○ trade shows focused on sustainability. Establish strategic partnerships with Federations like (FIAPO), associations, or influencers in the sustainability space. Use of online platforms and social media to raise awareness about our services and engage potential clients. Effective Communication of Sustainability Marketing Practices: ● ● ● Develop compelling case studies and success stories that demonstrate the impact of our sustainability marketing practices. Create informative content, such as blog posts and whitepapers, highlighting best practices and industry insights. Use targeted marketing campaigns to reach potential clients and showcase our expertise in sustainability marketing. Key Performance Indicators (KPIs): ● ● ● ● Track the number of qualified leads generated through our client acquisition efforts. Monitor the conversion rate from leads to clients to assess the effectiveness of our sales and marketing strategies. Measure the revenue generated from new sustainable brand clients. Analyze client satisfaction and retention rates Additionally, I recommend implementing the following improvements to enhance internal operations and build more structure within Ecowiser's teams: Communication: ● ● ● Clear and transparent internal and external communication channels make proper SOP’s to be followed Encourage regular team meetings and get togethers, free flow of communication and feedback sessions. Utilize collaboration tools, such as CRM Software (Salesforce , ZOHO) or team management / work allocation tools (Trello, Slack), to streamline communication. Project Management and Organizational Tools ● ● ● ● Implement a project management framework, such as (Agile or Scrum), to improve task prioritization and execution. Define project goals, milestones, and timelines to ensure efficient project delivery. Assign clear roles and responsibilities to team members and establish accountability mechanisms. Encourage professional development and training opportunities to enhance team members' skills and knowledge. By executing this B2B client acquisition strategy and implementing improvements to internal operations, Ecowiser can attract sustainable brands as clients, establish itself as a leader in sustainability marketing, and drive growth and success in the industry