ABDULHAMEED ABDULSALAM
Lagos, Nigeria |-| +234 - | LinkedIn | Portfolio
UI/UX DESIGNER
“Not Just UI. Not just UX. Real Product Impact!”
Seasoned UX Designer with 4+ years in SaaS and fintech, specializing in crafting user flows, wireframes, and design
systems in Figma. I partner with founders and engineering teams to audit existing experiences, reduce friction, and
deliver intuitive, scalable interfaces—most recently for AI-powered content tools and multi-module dashboards.
Drove an 18% boost in mobile conversions for Shop Buddy E-commerce App after pinpointing overlooked usability
blockers and simplifying the shopping flow – without compromising brand aesthetics (Link)
Guided the end-to-end redesign of TrustBanc’s Prime Mobile App, leveraging user research and iterative prototyping to
drive a 30% improvement in task efficiency and a measurable lift in 90-day user retention (Link)
Built reusable UI components that strenghtened design system and sped up cross-platform development to drive
consistency and faster product releases
Leveraged Hotjar and Google Analytics to uncover behaviour patterns that informed driving design tweaks that boosted
engagement by 15% and made interaction more intuitive
CORE COMPETENCIES
Prototyping and Design: Proficient in Figma for creating wireframes, prototypes, and high-fidelity designs
Front-End Knowledge: Basic familiarity with HTML, CSS, and Responsive Design Principles to enhance
collaboration with developers
User Research and Testing: Experienced in Usability Testing, User Interviews, and Data-Driven
Design Decisions
UX Analytics and Data Interpretation: Fluent in using Google Analytics and Hotjar to extract behavioural
insights for design improvement
Cross-Functional Collaboration and Communication: Thrives in team environments, communicating effectively
with developers, marketers and product managers to ensure design vision is implemented with precision and impact
RELEVANT WORK EXPERIENCE
UI/UX Designer & Growth Strategist | TrustBanc Group, Lagos
2023 – Present
Launched Trustbanc’s Pulse Magazine with a bold, user-first design that drove more than 80% staff clickthrough rate. This turned a routine internal release into a standout engagement driver
Designed visually arresting social media creatives that sparked a 20% growth on Instagram and 23% on Twitter
– anchored in visual storytelling that translated brand identity into shareable moments
Reimagined 3 subsidiary websites from the ground up, resolving navigation drop-offs and embedding brand
coherence across touch points to create a more seamless and conversion-friendly user journey
Product Designer & Marketing Lead | DealRide, Lagos (Remote)
2023 – Present
Led the full design and marketing rollout for a car-bidding application, replacing friction-heavy screens with fluid
user flows that lifted engagement and brought structure to a scattered brand experience
Turned flat Facebook ad performance around by decoding audience behaviour and running sharp A/B
experiments, informing designed tweaks that pushed targeting precision and CTR
Designed a high-performing carousel ad that resulted in a 35% spike in Instagram traffic. This was built around a
clean narrative arc, visual rhythm and timing that matched user behaviour during holiday rush
EDUCATION and CERTIFICATION
Bachelor of Arts in English
2017
University of Ilorin, Kwara State
UI/UX Design Certificate | Dev and Design
2023
