Abdulhameed Abdulsalam

Strategic UI/UX Designer with 4+ years of transforming user pain points into seamless digital experiences that drive

engagement, boost retention, and elevate product success. Accomplished background in merging design thinking with

sharp data insights to deliver scalable, user-centred solutions that do not just look good – they perform. 

• Drove an 18% boost in mobile conversions for Shop Buddy E-commerce App after pinpointing overlooked usability

blockers and simplifying the shopping flow – without compromising brand aesthetics (Link) 

• Guided the end-to-end redesign of TrustBanc’s Prime Mobile App, leveraging user research and iterative prototyping to

drive a 30% improvement in task efficiency and a measurable lift in 90-day user retention (Link) 

• Built reusable UI components that strenghtened design system and sped up cross-platform development to drive

consistency and faster product releases 

• Leveraged Hotjar and Google Analytics to uncover behaviour patterns that informed driving design tweaks that boosted engagement by 15% and made interaction more intuitive