Abdelhak El Achhab

Abdelhak El Achhab Communication & Growth Marketing Specialist Morocco | LinkedIn | +212 - |- Strategic Communication Specialist with a strong track record in enhancing brand engagement, streamlining client relations, and driving impactful content through data-informed strategies. Skilled in communication, content development, and project coordination with an MBA in Marketing, I deliver measurable results by aligning messaging with business objectives and audience needs. EDUCATION Al Akhawayn University, Ifrane Master of Business Administration MBA- ● Relevant coursework: Marketing Management, Business Decision-Making, Project Management, Business Simulation. National School of Business and Management, Bachelor of digital communication and Client Relationship CORE COMPETENCIES ● Marketing Strategy ● Market Analysis ● Communication ● ● ● Growth Marketing Strategy Conception Relationship Building Casablanca- ● ● ● Client Relation Project Management Process Automation WORK EXPERIENCE KWIKS Growth Marketing ● ● ● Increased qualified leads by 40% and reduced acquisition costs through data-driven marketing and A/B testing. Boosted revenue by leading growth campaigns with advanced analytics and automation. Enhanced lead-to-customer conversion with optimized sales funnels and targeted growth hacking strategies. INGELEC Sales & Marketing Specialist ● ● ● Casablanca Oct 2023- 18 Jan Casablanca Jun 2021- Aug 2021 Collaborated with the sales and marketing teams to engage directly with over 200 clients monthly, promoting incentives, and driving product awareness. Delivered tailored marketing content during store visits, fostering strong relationships and contributing to a significant increase in customer loyalty. Identified and resolved customer issues, enhancing overall brand experience and customer satisfaction. PROJECTS F1 Dakhla Grand Prix Ifrane Project Management, Feb 2023 - May 2023 ● Led a team project for a proposal of organizing an F1 race in Morocco during the Project Management course. ● Ensured project feasibility and compliance with FIA requirements, managing integration, planning and cost analysis using Microsoft Projects. LEADERSHIP EXPERIENCE AIESEC Team Leader, and Customer Success Manager, ● ● ● Ifrane Aug 2022- Oct 2022, Nov 2023- May 2023 Managed a team of 8 marketing members, ensuring alignment with brand guidelines and effective content creation. Ensured all visual and content materials were in line with AIESEC's brand standards. Provided comprehensive support to customers throughout their journey, from sign-up to post-evaluation, ensuring a positive experience. SKILLS & INTERESTS Skills: CRM, Marketing Automation, Microsoft Project, JIRA, Process Automation, Microsoft Office Suite. Languages: English C1 | Arabic (Native) | French (Business Level)