Abdelhak El Achhab

I'm a marketing strategist with a passion for building brands that break through the noise. With several years of experience across both startup and corporate environments, I specialize in developing go-to-market strategies, launching bold campaigns, and turning complex ideas into clear, compelling narratives that drive results.

My strength lies in seeing the bigger picture identifying not just what a product or service does, but why it matters, and how it fits into the lives of the audience. Whether it's through digital storytelling, guerrilla marketing, content strategy, or B2B outreach, I focus on creating experiences that connect emotionally while performing commercially.

I thrive in fast-moving environments and love the challenge of turning a blank slate into a roadmap. From customer research and persona development to brand positioning and growth marketing, I bring a mix of analytical thinking and creative execution. I believe in testing fast, learning even faster, and always iterating to stay ahead of the curve.

Most recently, I’ve been leading the marketing efforts at Kwiks, a growing company with a mission to change the way HR hire. Prior to that, I worked on launching Queel, a career platform tailored for the UAE’s young job seekers, where I built the go-to-market strategy from scratch—focused on community-building, partnerships, and digital content that resonated with Gen Z and millennial audiences.

Whether I'm working on a full-scale campaign or refining a single brand message, my goal is always the same: to create marketing that feels human, relevant, and impossible to ignore.

Outside of work, I’m always observing trends, experimenting with new tools, and staying curious about what makes people engage, convert, and stay loyal to brands. I see marketing as both an art and a science—and I bring both to the table.