Aashi Dahiya

Aashi Dahiya Growth Marketer | CRM Marketing Specialist | Content Marketing Specialist 📞 - | ✉-| 🌐 Portfolio Based in Delhi, India, with experience managing campaigns for the Italian market. Dynamic marketing professional with international experience, specializing in growth and retention strategies through email, SMS, WhatsApp, and push notifications. Currently pursuing an MBA (Post Graduate Diploma in Management) from while actively working as a Marketing Campaign Manager. Skilled in customer segmentation, automation flow optimization, CRM initiatives, and analytics to deliver measurable results. Proven ability to adapt strategies for diverse markets, with hands-on experience in the Italian market. Strong collaborator, adept at working across cross-functional teams and remote setups to achieve goals. WORK EXPERIENCE Marketing Campaign Manager 1000Farmacie.it March 2024 to Present Managed email, push notifications, & website pop-up campaigns to drive engagement and revenue in Italian market. Conducted performance analysis, optimized segmentation, and aligned campaigns with goals. Key Achievements: Increased email open rate from 28.3% to 47.3% and reduced unsubscribe rate from 0.94% to 0.23%. Boosted email-driven AOV from €62.44 to €73.22 and revenue by 12.05%. Maintained consistent positive ROI and improved engagement with A/B testing. Additional Contributions: Managed 3 affiliate networks and 20+ publishers to maximize performance. Supported Facebook Ads launch with copywriting and design briefs. Assistant Manager -Brand & Marketing Lenskart Pvt Ltd - Aqualens vertical April 2023 to March 2024 Led brand and marketing campaigns for TTL marketing, focusing on CRM strategy, segmentation, and automation. Boosted revenue, CTR, and ROI across WhatsApp, SMS, email, and push notifications. Designed, set up and optimised user journeys via SMS, email, and app notifications. Created content for social and performance marketing campaigns. Improved NPS through enhanced in-app, online, and offline communications. CORE SKILLS Global Marketing Strategies Data-Driven Campaign Optimization Cultural Adaptability CRM Automation and Personalization Customer-Centric Segmentation Project Management Social Media Campaigns Brand and Marketing Campaigns Creative Briefing Content Marketing Cross-Functional Collaboration Communications Specialist Lenskart Pvt Ltd - Aqualens vertical May 2022 to March 2023 Managed brand communications across all channels, strategizing TTL campaigns for CRM and web. Increased CTR on CRM channels from 1% to 7%. Boosted website organic growth (Google SERP ranking: 13th to 2nd) Content Marketer CK Birla Group - CK Birla Hospital & Birla Fertility & IVF January 2021 to May 2022 Developed content strategies for branding, advertising (including BTL), and, sms, whatsapp and email marketing. Enhanced website depth with new landing pages. Created SEM content for lead generation on Google and Facebook Ads. Wrote content for PR activities, collaborating with top news publications to enhance brand visibility. Managed the brand’s YouTube channel, planning, strategizing, and creating content. Provided audio voiceovers for Meta ad campaigns. Content Development Specialist Credihealth Pvt. Ltd. April 2019 to January 2021 Led content strategy and created content for website, retention and performance marketing channels. Enhanced email marketing creative flow through instructional design guidance. Managed communications for social media platforms. Conducted interviews with stakeholders and medical professionals. Sub-Editor ANI (Asian News International) Media Pvt. Ltd. May 2017 to January 2018 Supporting and managing the assignment desk at the newsroom Handling dissemination of real-time news bytes Responsible for creating real-time subjective summaries of news bytes SOFTWARE SKILLS CRM Tools: Clevertap, Klaviyo CMS Tools: Shopify Data Visualization & Analytics: Power BI, Tableau, Google Analytics Collaboration & Project Management: Asana, Slack Marketing Platforms: Google Adwords, Optimonk, Amplitude, Ad Library for Research Creative & Content Tools: Canva, Wix SCHOOLS ATTENDED Institute of Management Technology (IMT CDL) Centre for Distance Learning MBA, Post Graduate Diploma in Management (2025 - 2027) Pursuing) INDIAN INSTITUTE OF MASS COMMUNICATION Post Graduate Diploma in Journalism (2016 - 2017) DELHI UNIVERSITY (BHARATI COLLEGE) Bachelors of English Literature (2013 - 2016) DELHI UNIVERSITY (BHARATI COLLEGE) Certification in German (2014 - 2015)