Aashi Dahiya

I’m Aashi Dahiya, a dynamic marketing professional with a passion for driving growth and customer retention through strategic campaigns. With experience spanning email, SMS, WhatsApp, and push notification marketing, I specialize in creating personalized, data-driven strategies that deliver measurable results.

Currently, I’m a Marketing Campaign Manager at 1000Farmacie.it, where I’ve successfully increased email open rates from 28.3% to 47.3% and boosted email-driven revenue by over 12%. I thrive on crafting impactful CRM automation flows, conducting A/B testing, and optimizing customer segmentation to meet business goals. My ability to collaborate with cross-functional teams and adapt strategies for international markets, including the Italian market, sets me apart.

Previously, I worked with brands like Lenskart and CK Birla Group, where I spearheaded TTL marketing campaigns, improved CTRs across multiple channels, and enhanced NPS scores through effective communication strategies. My foundation in content marketing, from roles at Credihealth and ANI Media, complements my expertise in customer engagement and campaign management.

I’m highly skilled in leveraging tools such as Mailchimp, Klaviyo, Clevertap, Google Analytics, and Tableau for campaign optimization and data visualization. My proficiency in project management tools like Asana and Slack ensures seamless coordination and execution of marketing initiatives.

A creative thinker with a strong analytical mindset, I excel at blending storytelling with numbers to create compelling, results-driven campaigns. Whether it’s improving email performance metrics, launching affiliate marketing strategies, or supporting social and performance ads, I’m committed to delivering value at every step.

Currently pursuing an MBA (PGDM) to deepen my knowledge, I remain driven by curiosity and innovation in marketing. Beyond work, I enjoy exploring new cultures, which reflects in my adaptability and global perspective in marketing strategies.

Let’s connect to create meaningful campaigns that resonate with audiences and drive impactful growth!