Aanika Zia

I’m Aanika Zia, a passionate and versatile digital creative with over a year of experience in content writing, social media management, influencer marketing, and creative strategy. With a strong foundation in digital marketing, I help brands build their online presence, craft engaging narratives, and generate meaningful results. As a Content Writer, I specialize in writing clear, compelling, and purpose-driven content that speaks to the target audience, whether it’s social media captions, blog articles, email newsletters, or brand storytelling. I understand the power of words and use them not just to inform, but to influence and inspire. In my role as a Social Media Manager, I have successfully managed multiple brand accounts, planned monthly content calendars, monitored performance analytics, and executed campaigns that boosted engagement and visibility. I thrive on creating content that’s not just visually appealing but also aligned with the brand’s tone, goals, and audience behavior. I also work as an Influencer Marketer, building connections between brands and the right digital voices. From influencer sourcing and outreach to campaign execution and performance tracking, I make sure every collaboration is impactful and authentic. My approach is driven by data, but powered by creativity. Beyond these, I also offer expertise in lead generation, helping businesses attract, capture, and nurture the right audience through targeted strategies. My knowledge of digital marketing fundamentals like email marketing, content optimization, and audience insights which helps me create holistic campaigns that deliver real value. I think what sets me apart is my ability to blend strategy with creativity. I don’t just post content - I build narratives, communities, and engagement. I believe in staying ahead of trends, thinking outside the box, and always bringing fresh ideas to the table.