Zola Mnyaka

Zola Mnyaka Digital Marketing Specialist | Copywriter | Blogger - - Gauteng, South Africa zola-mnyaka/ EDUCATION Bachelor of Arts Honours Integrated Organisational Comm University of South Africa- Bachelor of Arts Strategic Communication in Marketing Communication University of Johannesburg- Diploma Short Courses  Digital Marketing  Financial Trading Shaw Academy- National Senior Certificate Ebenezer Maranatha Institute- CORE COMPETENCIES Customer Relationship Management Brand Management Content Marketing Digital Marketing Market Research Events Planning SEO and SEM Basic Design Data/Analytics EXECUTIVE SUMMARY A savvy and creative professional with good work experience in the office environment, digital space, marketing field, and customer service sector, equipped with varied skills and ability to work with different types of people in different settings. I create and design marketing materials to improve and expand the growth of the company. I specialise in planning, developing and executing digital campaigns, including online advertising, website strategy, copywriting, social media management, intermediate SEO, blogging, content development, intermediate analytics, and ORM. I have successfully managed teams ranging in size from three to 30. Glimpse of my content PROFESSIONAL EXPERIENCE Freelance Digital Marketing Specialist | Freelancing | June 2020 – Present  Developing, managing and designing layouts of communication and marketing material.  Planning and development of online campaigns, online advertising, web site strategy, and social media.  Maintaining site analytics, metrics, and campaign reporting.  Designing, implementing and monitoring SEO campaigns.  Supervising content marketing campaigns.  Offering digital marketing essentials, such as Search Engine Marketing (includes SEO and PCC advertising), Social Media Marketing, Content Marketing, and Website Marketing. Brand Ambassador | Spotlight Agency | Nov 2020 – Present  Activate and engage with customers.  Collaborate with sales manager on account planning and activation.  Create and foster relationships with key stakeholders.  Perform competitive research to enhance business plans.  Train, motivate and lead staff of junior brand ambassadors. Brand Ambassador & Editorial Model | SofN’Free Africa | Jan 2019 – Mar 2020  Represented the company at product launches, events, and trade shows.  Maintained a positive image of the brand at all times.  Participated in event marketing.  Worked closely with photographers, hair and clothing stylists, makeup artists, directors, and clients to produce a desired look. REFERENCES 1. Name: Ms. Jacqui Position: Freelance TV Producer Contact: -. Name: St. John Mancktelow Company: Spotlight Agency Position: Account Manager Contact: --3. Name: Isaac Letele Company: SofN’Free Africa Position: Senior Hair Stylist Contact: --4. Name: Joy R Mosia Company: University of Johannesburg Position: Front Desk Officer Contact:--5. Name: Mariska Reichhardt Company: Offlimit Communications Position: Promotions Manager Contact:--6. Name: Macmillan Ngobeni Company: COSATU Position: Fin Administrator Contact:-. Name: Unathi Mhlophe Company: Sisulu office Position: Comm Officer Contact: -- Student Assistant | University of Johannesburg | Jan 2019 – Mar 2019  Performed administrative tasks required by the University staff.  Answered calls and sent emails on behalf of the Faculty of Humanities department.  Assisted students with undergraduate, postgraduate and doctrine registration processes.  Oversaw and managed displays and bulletin boards announcing seminars and course offerings.  Managed and maintained sensitive student information in physical and online files.  Assisted admissions in processing potential student admission form and ensure their proper completion. Brand Ambassador | Offlimit Communication | Dec 2018 – Present  Generating reports that outline customers’ interest levels, questions asked, number of products/samples used and distributed at various events.  Educate consumers about products.  Create brand awareness, increase sales and process customers’ payments.  Demonstrating product or service features to potential customers. Scribe | COSATU | Mar 2018 – Mar 2018  Recorded all decisions, actions and issues noted during meetings.  Performed administrative duties.  Wrote and submitted reports. Office Intern | Lindiwe Sisulu 2017 Campaign | Sep 2017 – Nov 2017  Assisted with campaign business development matters including marketing material preparation.  Performed daily administrative duties.  Assisted in managing the flow of paperwork.  Assisted with general office, HR, IT, Accounting, Communications, and Marketing activities. Social Media Marketing Manager | Global Stock Market Administration | Aug 2015 – May 2016  Developed creative and engaging social media strategies.  Managed day-to-day handling of all social media channels (Instagram, Facebook, LinkedIn, Twitter etc.).  Monitored, tracked, analysed and reported on performance on social media platforms using tools such as Google Analytics, Facebook insights and Twitter analytics.  Oversaw, planned and delivered content across different platforms using scheduling tools such as Hootsuite.