PROFESSIONAL
EXPERIENCE
Branding & Creative Services
Burnt Creations
GRAND HAVEN, MI
Conducted research utilizing Strategic Brand Analysis, revealing key market
insights including consumer habits, existing competitors and existing lifeexpectancy of brand awareness.
Curated data-driven results post-research analysis, incentivizing opportunity
to increase overall brand awareness and loyalty through digital tactic
curation and implementation.
Finalized components are formatted as a digital 'Brand Kit' . Organizing
both original and new found data relevant to Burnt Creations as a small
business in West Michigan.
Communications & Relations Planning
Burnt Creations
GRAND HAVEN, MI
Collect relevant data of existing communication strategies utilized,
refining analyzed results into a cohesive communication/& Audit plan.
Research from current, and recommended to be implemented
communication strategies are illustrated with image examples from
current social platforms, as well as existing website communications.
Organized research accumulated from current, and recommended to be
implemented communication strategies take form of a digitally curated
'Communication/Audit Plan' .
Campaign Proposal Processes | Research & Evaluation
KOHLS, CORP.
GRAND RAPIDS, MI
Collaborate with big-time corporation 'KOHLS X SEPHORA' to strategize
brand relevancy, as well as enhancing brand loyalty among existing
target audiences.
Combine existing market research with results driven from primary
research including but not limited too, focus groups, online surveys, and
influential trends; into a cohesive and relevant "Campaign Proposal"
Finalized proposal takes form of digital presentation, highlighting
consumer insights and supporting market trends beneficial to
campaign success as well as awareness driven to be built postcampaign evalutation.
