Zoha Syed
- |-| https://www.linkedin.com/in/zoha-syed1
EDUCATION
BSc Economics | Bahria University
Digital Media, Business Communication, Marketing Strategy, Digital Tools, Data Processing
2020 – 2024
PROFESSIONAL EXPERIENCE
Cake Time | Social Media Manager
•
•
•
•
Managing social media sales and marketing for Cake Time @caketime_ on Instagram and Facebook, which is a homebased bakery business specializing in cakes and desserts.
Running social media paid advertisements on limited annual budgets, ensuring that it returns a cashflow positive monthly
return on investment.
Ran A/B tests to optimize advertising audience management for click messages and cake sales.
Managing buyer relationships to respond to customers on time, follow up annually on anniversaries/birthdays ensure repeat
customers, and reduce customer acquisition costs.
Upwork | Freelance Social Media Content Creator
●
●
●
●
●
●
●
Aug 2022 – Sept 2022
Gathered content for social media posts using online research tactics, and prepared documentation to be used by a client
advertising agency.
Skimmed through research papers and published professional articles to extract fun facts,
Transcribed video content to write 10+ articles of 500 words each, on a variety of topics including healthcare, economics,
medical insurance, and dentistry.
Created 50+ informative social media posts for client social media assets outlining activities.
Wrote 10+ articles on startups, web development, intellectual property, venture capital firms, angel investors, etc.
TOOLS and SKILS
●
●
●
●
Mar 2023 – Present
Created digital content, FAQs, infographics, fun facts, and quotations to be used on social media platforms for 8 clients
including a private dental practice.
Managed communication with a team of two peers who represented the client’s firm and helped achieve targets on time using
project management tools such as Asana and Trello.
Worked across time zones with client partners on email, phone, and Zoom calls, collaborating in real-time using tools like
Google Suite.
Change Mechanics | Intern, Content Creator
●
June 2020 – Present
Canva, HubSpot, Hootsuite, CapCut | Social Media Management
Asana, Trello, Notion | Project Management
GPT4, Google Forms, Calendly, Typeform | Tech Tools
Zoom, Slack, Google Meet, MS Teams | Communication
