ZILL E HUMA MAQBOOL
Address
Residence
Mobile
E-Mail
DOB
70/3, lane 12, DHA phase 7, DHA Karachi --01-May-1982
To obtain a position in a professional organization offering a challenging career and growth
where I can utilize my knowledge and skills for mutual benefits.
EXPERIENCE
Sep 17,07- Oct 09
ASSISTANT BRAND MANAGER (Johnson’s Baby)
Johnson & Johnson Consumer Group of Companies
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Feb07 - Sep15,07
Managed all Market Research, Advertising & Promotion, New Product
Development activities.
Developed and implemented marketing strategy to effectively reach
customers, communicate the value proposition of the product and influence
purchase of product.
Provided monthly product updates to management
Closely monitored and analyzed sales volumes, market share trends and
competitive activity.
Assisted in developing and executing promotional initiatives to profitably
increase consumption within budgeted parameters.
Assisted and developed Hospital storming Program for Johnson Baby
Assisted in the identification and development of business building ideas and
works with other business unit team members to execute the plans that meet
investment criteria.
Follow up consumption and shipment data and compares results to
established objectives to assure the effectiveness of marketing programs.
Achieved product-marketing objectives.
Coordinated with agency for marketing activities and media plan
Made purchase requisition and ensure payments of clients.
Marketing, Research and Development Executive
Pak Oman Microfinance Bank Ltd
My work responsibility includes
● Conducting research on Microfinance sector.
● Building new Brand Portfolios.
● Member of HR Committee.
● Analyzing of Business Acquisition Trends. (Actual vs. Targets)
● Correspondence with all other Banks and Financial Institutes.
● Correspondence with the advertising agencies.
● Supervising and Managing archive team
● Actively participated in Organizing Pak Oman Microfinance Banks’ and
Glaxo SmithKline’s joint collaboration.
● Play a vital role in planning and organizing bank’s event
● Working on Bank’s Newsletter.
May06-Aug06
INTERNEE
Sanofi-Aventis
Responsibilities include the completion of numerous projects – from initial
planning stages to implementing and evaluating results.
Key Achievements:
● Gaining imperative detailed knowledge of product.
● Developing Medical Questionnaire.
● Developing prototype model for chemist dispenser.
● Working effectively as part of a team and communicating effectively with
external affiliates in order to meet deadlines and ensure target achievement.
June 04-july04
INTERNEE
O
rix Investment Bank
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July 03- Aug03
Worked in the marketing department and brought in new customers
through telemarketing.
INTERNEE
Glaxo SmithKline
- Planned and implemented launch event of Starvits ( a multivitamin for children)
- Worked on Seretide (an anti asthemetic) marketing projects.
- Participated in the promotional activity for Panadol and Amoxil.
TRAININGS & WORKSHOPS
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Attended workshop on Creative Marketing in Dubai
Attended a 2 day workshop “Financial Education from poverty to prosperity” at IBP, Karachi
Attended A day workshop of PAS “Listerine Decision”
LANGUAGES
English
Urdu
Pashtu
Fluent
Mother Tongue
Basic
EDUCATION
1.
MBA (marketing majors) from Institute of Business Management.(IOBM)
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BBA Hons (marketing majors) from Bahria institute of management and
computer sciences.(BIM&CS)
EXTRA CIRRICULAR ACTIVITIES / ACHIEVEMENTS
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Won 1st prize in in-house debate competition and dramatic at School level.
Organized and hosted social activities at FG college.
Launched a society “GWIS” “Groom With Inspiration & Style” At Bahria
Institute of Management and Computer Sciences.
Marketing society as Joint Secretary, BIM&CS
Organized a guest speaker session on “Pharma marketing” at BIM&CS.
Organized a workshop on “Personal grooming” at BIM&CS.
Participated in “Expanding Possibilities, Creativity Innovation Problem Solving Decision Making
Workshop” facilitated by the School of Leadership at BIM&CS.
Class representative at IOBM for 2 semesters. Organized seminars and concerts at CBM.
Skills, interests and activities
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Fluent in English and Urdu
Reading
Well versed with Microsoft Office, Microsoft Access, Internet
Excellent Interpersonal and Team Management skills, A meticulous observer and a good listener
References
Will be furnished upon request.
