Zia Ur Rehman
Faisalabad, Punjab •-• linkedin.com/in/ziaurrehman2023
Facebook Ads Manager
With over 5 years of experience in digital marketing, specializing in Facebook ads, branding,
and audience retargeting, I have consistently driven significant ROI increases, reduced CPA,
and enhanced conversion rates. Achieved a 60% ROI increase in just a few months through
strategic audience targeting and creative optimization.
WORK EXPERIENCE
Buyco • Faisalabad, Punjab, Pakistan • 04/2018 - Present
Chief Executive Officer | Social Media Manager | Facebook Ads, Branding, and
Automation
• CEO Entrepreneur | Digital Marketing Specialist | Google Tags | Instagram | TikTok in BUY &
CO ECOM SOLUTION (SMC-PRIVATE) LIMITED
• Increased overall revenue by X% within 6 months through targeted Facebook ad
campaigns and strategic audience engagement.
• Developed a comprehensive digital strategy that increased overall revenue by X% within
6 months, leveraging targeted Facebook ad campaigns and audience insights.
PlayHardLookDope • 45 1st Ave., New York, NY 10003, United States • 01/2024 - 06/2024
Social Media Manager | Facebook Ads, Branding, and Automation
• As the Senior Facebook Ads Manager at PlayHardLookDope, I drive the creation and
execution of strategic Facebook advertising campaigns to enhance brand visibility and
increase sales for our jewelry collections. My role focuses on optimizing ad performance,
leveraging data insights, and ensuring a high return on investment (ROI).
• Key Responsibilities:
• Campaign Strategy: Develop and implement targeted Facebook ad strategies to meet
marketing goals, including brand awareness and sales growth.
• Audience Targeting: Utilize Custom and Lookalike Audiences to reach high-potential
customers and refine targeting based on customer data.
• Performance Optimization: Monitor ad performance metrics and adjust strategies in realtime to maximize ROI and enhance campaign effectiveness.
• Budget Management: Allocate and manage ad budgets efficiently, ensuring costeffective use of resources and optimizing ad spend.
• A/B Testing: Conduct A/B tests to refine ad creatives and messaging, improving
engagement rates and conversion outcomes.
• Reporting: Provide detailed performance reports and insights to senior management,
offering strategic recommendations for continuous improvement.
• Case Study: Increasing ROI
• Challenge: PlayHardLookDope sought to improve ROI on Facebook ad campaigns in a
competitive market.
• Strategy:
• Targeting: Implemented advanced audience segmentation using Custom and Lookalike
Audiences to reach relevant customers.
• Creatives: Developed and tested high-impact ad visuals and messaging that highlighted
the unique aspects of our jewelry collections.
• Optimization: Monitored metrics closely and adjusted bids and budgets to enhance
performance and ROI.
• Budget Allocation: Reallocated spending towards high-performing campaigns for
maximum impact.
• Results:
• ROI Increased by 60% through effective targeting and optimization.
• CPA Reduced by 40% with refined audience strategies.
• Conversion Rates Enhanced by 50% with improved ad creatives and targeting.
The Plaid Giraffe Inc • Boutique in Edmonton, Canada • 04/2023 - 04/2024
Social Media Manager | Facebook Ads , Sales, Branding and Lead Generation
• In my role as Facebook Ads Manager at The Plaid Giraffe, I lead the strategy and
execution of Facebook advertising campaigns to boost the brand’s presence in the
luggage and handbags market. My focus is on leveraging data-driven insights to drive
growth, enhance customer engagement, and achieve superior ROI.
• Key Responsibilities:
• Strategic Planning: Develop and execute targeted Facebook ad campaigns tailored to
specific business objectives, including increasing brand awareness and driving sales.
• Audience Development: Implement sophisticated audience targeting techniques,
including Custom Audiences and Lookalike Audiences, to ensure effective ad delivery and
customer acquisition.
• Creative Direction: Oversee the creation and optimization of visually appealing ad
creatives that align with The Plaid Giraffe’s brand identity and resonate with our target
audience.
• Budget Optimization: Manage and allocate ad budgets strategically to maximize ROI and
ensure efficient use of advertising spend.
• A/B Testing: Conduct A/B testing on various ad elements, including visuals and copy, to
identify the most effective combinations for higher engagement and conversion rates.
• Case Study: Enhancing ROI for The Plaid Giraffe
• Challenge: The Plaid Giraffe aimed to boost ROI for its Facebook advertising campaigns in
the competitive luggage and handbags sector.
• Strategy:
• Precision Targeting: Leveraged Custom and Lookalike Audiences to effectively reach
high-intent consumers based on their interests and past interactions with the brand.
• Creative Optimization: Designed and tested a variety of ad creatives showcasing the
unique features of our luggage and handbags, with a focus on high-quality visuals and
compelling messaging.
• Data-Driven Adjustments: Monitored key performance indicators and made real-time
optimizations to bids, budgets, and targeting parameters based on performance data.
• Results:
• 60% Increase in ROI
• 30% Reduction in CPA
• 45% Growth in Conversion Rates
THOMAS BIRD SHOES LIMITED • Northampton, England, United Kingdom •
03/2020 - 03/2024
Social Media Manager | Facebook Ads, Sales, Brand Awareness & Creative Designs
• As the Senior Facebook Ads Manager at Thomas Bird Shoes, I spearheaded digital
advertising strategies to drive brand growth and customer engagement. My role involved
overseeing the execution of high-impact Facebook ad campaigns, optimizing ad
performance, and delivering measurable results aligned with business objectives.
• Key Responsibilities:
• Campaign Strategy Development
• Audience Targeting
• Creative Oversight
• Performance Analysis
• Budget Management
• A/B Testing
• Reporting and Communication
• Case Study: Increasing ROI for Thomas Bird Shoes
• Challenge:
• Thomas Bird Shoes faced challenges in achieving a high ROI with their Facebook ad
campaigns. The primary goal was to improve ROI while maintaining or increasing the
overall ad spend efficiency.
• Strategy and Implementation:
• Enhanced Audience Segmentation: Leveraged data from CRM and website interactions
to create highly targeted Custom and Lookalike Audiences, ensuring ads reached the
most relevant potential customers.
• Optimized Ad Creatives: Revamped ad creatives with a focus on high-quality visuals and
compelling messaging. Conducted A/B tests on different ad formats, headlines, and CTAs
to determine the most effective combinations.
• Advanced Performance Analysis: Utilized Facebook Ads Manager to analyze performance
metrics and identify underperforming ads.
• Refined Budget Allocation: Reallocated budget towards higher-performing campaigns
and optimized spend distribution to achieve a more balanced and efficient ad spend
strategy.
• Results:
• Increased ROI by 55%: Achieved a significant 55% increase in ROI through strategic
audience targeting, creative optimization, and efficient budget management.
• Reduced CPA by 35%: Successfully decreased the cost per acquisition (CPA) by 35% by
refining ad strategies and focusing on high-converting audience segments.
• Boosted Conversion Rates by 40%: Enhanced conversion rates by 40% through compelling
ad creatives and effective call-to-action strategies.
Vitagrows LLC • Punjab, Pakistan • 12/2022 - 12/2023
Social Media Manager | Facebook Ads, Branding Sales Funnel & Lending Page
Optimization
• Digital Marketing | Facebook Pixels | Google Tags | Instagram | TikTok ads
• One of my most memorable experiences providing digital marketing services was when I
worked with a small e-commerce business that was struggling to generate sales. They
had a great product, but they were struggling to get their brand in front of the right
people and convert website visitors into customers.
• After conducting a thorough analysis of their website and digital marketing efforts, I
recommended a comprehensive digital marketing strategy that included SEO, PPC
advertising, social media marketing, and email marketing. We worked closely together to
develop a content marketing plan that would position the business as an authority in
their industry and attract a steady flow of organic traffic to their website.
• Within a few months, we started to see some impressive results. Their website traffic
increased significantly, and we saw a notable uptick in engagement on their social
media channels. We also implemented a retargeting campaign to bring visitors who had
abandoned their shopping carts back to the website, which resulted in a significant
increase in sales.
• As the campaign continued to progress, we continued to optimize our efforts, testing
different tactics and strategies to see what worked best. It was incredibly rewarding to
see the business's sales grow over time and to know that our efforts were making a real
difference in their success.
• In the end, we were able to achieve a significant ROI for the client, and they were thrilled
with the results. It was a great reminder of the power of digital marketing and the impact
it can have on a business's success.
Digital Marketing • United States • 12/2018 - 12/2023
Digital Marketing | Social Media Manager | Facebook Ads & Audience Retargeting
• One of my most memorable experiences providing digital marketing services was when I
worked with a small e-commerce business that was struggling to generate sales. They
had a great product, but they were struggling to get their brand in front of the right
people and convert website visitors into customers.
• After conducting a thorough analysis of their website and digital marketing efforts, I
recommended a comprehensive digital marketing strategy that included SEO, PPC
advertising, social media marketing, and email marketing. We worked closely together to
develop a content marketing plan that would position the business as an authority in
their industry and attract a steady flow of organic traffic to their website.
• Within a few months, we started to see some impressive results. Their website traffic
increased significantly, and we saw a notable uptick in engagement on their social
media channels. We also implemented a retargeting campaign to bring visitors who had
abandoned their shopping carts back to the website, which resulted in a significant
increase in sales.
• As the campaign continued to progress, we continued to optimize our efforts, testing
different tactics and strategies to see what worked best. It was incredibly rewarding to
see the business's sales grow over time and to know that our efforts were making a real
difference in their success.
• In the end, we were able to achieve a significant ROI for the client, and they were thrilled
with the results. It was a great reminder of the power of digital marketing and the impact
it can have on a business's success.
EDUCATION
Bachelor's degree in Computer Science
Government College University, Faisalabad • GPA: B • 09/2014 - 10/2018
CERTIFICATIONS
Marketing Skills Certification • 10/2018 - Present
AstralNex
VOLUNTEERING & LEADERSHIP
New BringooTech • 04/2016 - Present
Digital Marketing Manager
SKILLS
Brand Awareness, Brand Management, Brand Strategy, Communication, E-commerce
Optimization, Facebook Ads Manager, Graphic Design, Landing Page Optimization,
Management, Marketing Campaign Plans, Marketing Strategy, Paid Social Media, Project
Management, Resolving Issues, Sales Management, Shopify, Shopify Ecommerce, Social
Marketing Fulfillment, Sprint Planning, Strategy Alignment
