Zeri Agrawal

RESUME Zeri Agrawal Paras Tierea, LT/05-0101 -Sector-137, Noida, UP -201301 - Personnel Profile Integrated Marketing communication with 10+ years’ experience. Areas of expertise include Media planning, Media Buying, Media Strategy and Business Development. Managed communications for leading organizations [GroupM, Zenith Optimedia, Arena Media, Media Planning Group] on various diversified portfolios [Nestle, Reckitt Benckiser, Shell, Yamaha, Wrigley’s, Micromax, Akzo Nobel etc.] with an objective to increase the effectiveness of business. My experience in handling both ATL and BTL campaigns has given me a perspective to look at media as a whole and a better understanding of managing investments on the brand. Representative Highlights Role Years Name of organization Clients/ Brands Media Planning/ Buying 10 Yrs.+ Zenith Optimedia, Media Planning Group / Arena media, Team LG, Alliance media, DDB Mudra Group, Group M Nestle, Micromax, Discovery, Bata, DS Group, Shell, Wrigley’s, Make My trip, Amway, Aircel, Jaypee, Twining’s, Jaguar international, Yamaha, GoDaddy, Michelin, Uber, LG & RSPL. … many more PROFESSIONAL EXPERIENCE MEC (Group M) July 2015 – June 2016 Client Leader (Client - Uber, Dish TV, RSPL, Zee network, GoDaddy, Michelin, Ten sports & New Business Development) Strengthen and expand relationships with key clients and team management (Planning / Strategy, Buying and Operations) Team building with an ability to lead cross-functional teams in developing superior user experiences and engagement (Xasis, MAD House, Interactive, Matrix) Devising media strategies and providing 360-degree media solutions to the client in synergy with the marketing and communication strategy of the brands – organic as well as inorganic. Digital empowerment for all planners and buyers. Well organized, meticulous in approach & ability to work efficiently with various functions of the agency, client and media partners.  Achievements: 10% savings on last year deals with improved planning optimization matrix & process. ARENA Media Group (Part of HAVAS Media) June 2013 – Sep 2014, Gurgaon Business Director (Client – LG & Turkish Airlines (Global) Responsible for the strategic planning, buying and implementation. Managing team of 7 and responsible for training on company proprietor tools. Mentoring the team on all aspects of the business. Apart from the organic growth, accountable for driving the business out of specialist units – Digital, Mobile, Cinema Involved in buying and managing rates. Represent India for on global requirement and manage “LG Space” and tracking the learnings. DDB MUDRA GROUP Oct 2011 – June 2013, Gurgaon Business Director (Clients: Jaypee, Aircel, Yamaha, Midea, Twinning’s, Jaguar, Canara HSBC OBC, Amway) Driving business with integrated planning / buying & strategy. Responsible for the performance, profit and loss, compliance, people management and communication of the business Encouraging and maintain a positive working environment. Contributed to growth of branch revenue. Integrated marketing media approach, cross selling other media like digital, Cinema, Outdoor etc MEDIACOM: Dec 2010 – Oct 2011, Gurgaon Business Director (Clients: Make My Trip, Shell, Wrigley’s, Turkish Airlines, RBS, Shobha Developers) Ensured resources, processes and systems are in place that helped client scores Built and motivated a 4-member team to deliver the communication solutions for all clients Strengthening relationship with business partners, media owners to ensure delivery of highly competitive and innovative media solutions. Driving Strategy, account management and Coordination. Handling Shell at global level, representing India Diversified revenue source beyond the existing clients by adding accounts like Make My Trip, Sobha Developers, and Shell Corporate India team appreciated globally on the Digital campaign of Shell as “best implemented campaign” ZENITH OPTIMEDIA Dec 2006 – Jan 2010, Gurgaon Group Head (Clients: Nestle, Micromax, Bata, Discovery & Louis Vuitton) Responsible for brand building of Maggi portfolio – a culinary category which include noodles, sauces and soups. Ensuring proper execution of existing procedures while also introducing new procedures for efficient working conditions. Analyzing and understanding the existing and new business plans of the clients through market research. Organizing various workshops for the team on important aspects such as planning tools and supervising their learning efficiencies while identifying innovative and useful ideas. MEDIA PLANNING GROUP (MPG- EURO RSCG) Sep 2004 – June 2006, Gurgaon Group Head (Clients: Reckitt Benckiser) Responsible for critical analysis for media deliveries and providing recommendations to clients based on past activities for the annual advertising and marketing plan. Key member of the team responsible for devising procedures on planning and buying on the respective brand and interaction. Being a CPRP driven client, managing the annual calendar for all the brands at various market levels. Training client marketing managers and media executive on media planning concepts. Maintaining CPRP records month wise for all the channels in various markets to aid future business deals and enable negotiation for better pricing. Inventory analysis capsule for buying strategy presentation – a feat much appreciated by the client as it gave clear directions for timing and day part of negotiation. Optimization of planning and buying via in-house tools. Achievements: Awarded “Media Planner” of the year award; delivered campaign optimization matrix on CPRPs as well as double spotting analysis ALLIANCE ADVERTISING & MARKETING PVT. LTD Nov 2003 – Sep 2004, New Delhi Implementation Planner Clients: DS Group, Jagatjit Industries, Stic Pens, Kajaria Tiles, Pass Pass, Relaxo, Luminous Invertors, Fena & Zara Responsible to closely monitor and understand the media environment to ensure consistent update to clients on recent developments and changes. Ensuring effective and efficient transition from planning to implementation stage. Responsible for the preparation and communication of major reports to the clients on a monthly basis. Reports include Competitive Reports, Market Spends Report, and Channel Share Movement etc. Academic Qualification and Interest: Post graduation diploma in Integrated Marketing and communication. National Institute of Advertising, New Delhi -) Specialization: Media planning and brand planning. Graduation from Lady Shri Ram College, Delhi University (1998 – 2001) Specialization: Psychology (H) IGNOU: Masters in Psychology [ specialization in Child Psychology],- Univariety, Green Belt certification in Career Counselling. Interest: Travelling & Photography Personal Details Date of Birth: 24th December 1980 Languages Known: English and Hindi Reference : To be provided upon request. I hereby declare that the particulars furnished above are true and correct to the best of my knowledge.