ZELIO FREIRE-• www.linkedin.com/in/zeliofreire
Growth marketing expert with over 15 years of international experience in growth hacking strategies, branding,
campaign development, and digital marketing. Proven track record in driving profits, increasing market shares,
and expanding customer bases through cost-effective advertising tactics. Demonstrated leadership in managing
teams, enhancing revenue and growth, and establishing successful partnerships. Bachelor’s degree in marketing
and an MBA in management. Directed growth strategies that resulted in an increase of 68% in revenue in 1 year,
27% in profit in 3 months, and brand awareness by over 350% in 6 months.
PROFESSIONAL EXPERIENCE
Head of Growth & Operations
Lemonless AI, Remote
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Integrated AI-driven analytics into workflows, leading to a 20% improvement in speed and accuracy
across departments, while fostering sustainable growth and enhancing efficiency.
Spearheaded a strategic initiative to align sales and operations with AI-driven customer insights, resulting
in a 25% increase in conversion rates and a 30% boost in cross-departmental collaboration efficiency.
Leveraged AI technology to enhance chatbots, sales reps, lead generators and create SaaS.
Hired a team of developers, assistants, and sales reps to grow revenue by 300% in 1 year.
Reduced clients’ workforce by 30% while decreasing costs by 50% and increasing revenue.
Overseeing all operations and growth on technical, sales, financial, brand, and customer relations.
Marketing Director
AI Technologies Co (TopTier Trader), Miami, Fl
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March 2021 – December 2022
Spearheaded global marketing initiatives that increased user engagement by 35%, leveraging data
analytics and strategic content planning to optimize Web3 and cryptocurrency outreach campaigns.
Implemented global strategies to increase brand awareness and align with the company’s mission.
Oversaw hiring and interviewing candidates, growing the marketing department by 15%.
Established partnerships and collaborated with cross-functional teams to integrate business and UX
requirements, which led to an increase in 5 extra languages on the website.
Marketing and Business Consultant
Self Employed Contractor, Remote
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January 2023 – June 2024
Achieved a 68% increase in revenue and 27% in profit through resource maximization and cost reduction.
Maximized budget and resource allocation to optimize performance, which boosted web traffic by 153%
and brand awareness by 350%.
Developed and launched a cross-channel digital marketing campaign that increased customer acquisition
by 55%, leveraging SEO, PPC, email, and social media platforms to drive engagement and conversions.
Spearheaded a comprehensive rebranding initiative that resulted in a 60% increase in customer
engagement, integrating market research insights and advanced analytics to refine brand messaging.
Directed brand and marketing strategies in the Fintech space aligned with the company’s future goals to
enhance OKRs, KPIs, and overall revenue and growth.
Led tactics with C-level executives to ensure objective achievement to grow brand equity and awareness.
Global Marketing Manager
Be In Crypto, Remote
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July 2024 – Present
June 2011 – February 2021
Established and optimized business development strategies utilizing data analysis tools to identify and
capitalize on emerging trends, leading to a 25% increase in client engagement and acquisition.
Implemented market studies to enhance marketing campaigns, including A/B Testing, Google Ads, PPC,
and analytics.
Reduced marketing costs by 10% by streamlining roles, leveraging resources, and allocating budgets.
Conducted competitor research to refine market positioning and strategic planning, realizing a 20% boost
in competitive differentiation through SWOT analysis within 3 months.
February 2016 – September 2017
Marketing Manager
Trend Group, Miami, FL
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Directed marketing processes for the USA and Canada stores and the global corporate brand.
Amplified the company’s social media presence 10x over two years through SEM and SEO campaigns.
Enhanced customer engagement plans, boosting conversion rates by 43% in several locations.
Implemented a $500,000 marketing budget to develop and execute marketing strategies and sales plans.
Formulated and executed a comprehensive rebranding initiative that increased overall brand visibility by
30%, leveraging market research and consumer insights to realign the company's positioning.
October 2010 – May 2013
Media Director
Gmarketing, Fortaleza, Brazil
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Enhanced client's yearly revenue by 41% and profit by 13% through successful marketing strategies.
Led media strategy, media buying, and constant analysis for the advertising agency’s clients.
Managed and delegated campaigns to boost brand awareness and increase market share.
Media Analyst
Gmarketing, Fortaleza, Brazil
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October 2009– October 2010
Assembled media plans and negotiated marketing campaigns with vendors and partners.
Built strong relationships with advertisers and negotiated pricing.
Maximized ROI of advertising campaigns through continual performance analysis.
EDUCATION
Master of Business Administration in Management (MBA)
Saint Leo University, Tampa, FL
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Bachelor of Marketing
Estacio de Sa, Fortaleza Brazil
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SKILLS
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Executive Leadership: Growth Strategy, Budget Management, Strategic Planning, Brand Development
Organizational Development, Cross-Functional Collaboration, Financial Forecasting
Team Building, Hiring & Training, Team and Personal Development
Marketing Expertise: Digital Marketing, Lead Generation & Retention, SEO, Social Media Strategy,
Data Analytics (Google Analytics, Hootsuite, Meta Analytics)
SEM, Pay Per Click, (PPC, Google Ads, Facebook Ads, TikTok Ads, Bing Ads)
Social Media Management, Content Creation, (Facebook, Instagram, Twitter, TikTok, LinkedIn)
Technical Proficiencies: CRM (Salesforce, HubSpot, Zoho)
Generative Artificial intelligence AI (ChatGPT, Voice Agents, Chatbots, AI Workflow Automation)
Project Management (Microsoft Office, Monday.com, Notion, Slack, WordPress)
Data & ROIs (Google GA4 Analytics, Meta Business Suite, Hootsuite)
ACHIEVEMENTS
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Revenue and Profit Growth: Achieved a 68% increase in revenue and a 27% boost in profitability.
Enhanced client's yearly revenue by 41% and profit by 13% through successful marketing strategies.
Market Expansion: Successfully scaled the website’s digital presence, adding 5 new languages.
Boosted web traffic by 153% and brand awareness by 350%.
Cost Efficiency: Reduced marketing costs by 10% through streamlined communication materials and
budget management.
Amplified the company’s social media presence 10 times over two years through organic tactics.
Awards: Won state’s best media award, along with three other awards for best media strategies.
