ZEESHAN KHALID
SUMMARY
Product Designer
More than 5 years of experienced Senior Product Designer
https://goo.gl/J38Lqj
and Google certified Digital Marketing Strategist with the
proven know-how to combine creative and usability viewpoints
CONTACTS--
Islamabad, Pakistan, 44000
SKILLS
User Research
Branding
Persona Development
Iconography
Requirement Definition
resulting in world-class web and mobile applications.
Experience Optimizing and User Engagement for brands such
as Pakistan Aeronautical Complex, Pakistan Air Defense, AbbVie
Biopharmaceuticals GmbH, Alliance Security, and CLNS Radio
Networks, etc. Provide a compelling user experience to improve
brand loyalty, customer retention, and visit-to-order ratios.
Ability to deliver Creative and Engaging solutions across
User-Centered, Responsive, Angular JS, Hybrid Applications,
Native iOS and Android Applications, Branding, Print, and Social
Media Marketing Designs.
Wireframing
Information Architecture (IA)
User Interface Design (UI)
Rapid & Hi-Fi Prototyping
User Experience Design (UX)
User Empathy
Interaction Design (IxD)
EXPERIENCE
Senior Product Designer
Center for Advanced Research in Engineering, ISB., Pakistan
February, 2018 – Present
•
Established UX design as the first stage of all web and
Usability Testing
mobile application developments, instituting a User-
A/B Testing
Centered Design (UCD) approach.
Guerilla Testing
•
Designed Management Resource Planning (MRP) with
UX Auditing
more than 12 modules (i.e. Manufacturing Execution
WCAG 2.0 Evaluation
System (MES), Human Resource, Finance, and Logistics)
Metrics and Analytics
for more than 30,000 diversified target users.
Staffing/Talent Acquisition
•
Supervised
Re-designing
of
Digital
Surveillance
Combat Radar System (DSCR) by adding situationTOOLS
based modes (High & Free etc.) and by improving its
Adobe Creative Suite
usability, which helps the commander to get more
HTML5 & CSS
informed and accurate decisions in war and peace.
Sketch App
•
Led UX design on ground-breaking web applications
Figma
that redefined the market landscape and delivered a
InVision
User-Centered Design (UCD) that helped capture the
Zeplin
#1 market position.
Mac & Windows
•
user friendliness to complex design roadblocks.
MS Office Suite
•
Augmented Reality Designs
Conducted
Usability
Tests
and
Design
Audits
throughout the designing phase.
INTERESTS
User Centered Designs
Conceptualized original ideas that bring simplicity and
•
Worked as a Talent Recruiter for hiring of designers.
MAJOR PROJECTS
Freelance UI & Experience Designer
Enterprise Resource Planning
Upwork.com, Islamabad, Pakistan
Manufacturing Execution
July, 2013 – December, 2018
System (MES)
•
Provided User Experience (UX), Information Architecture
Digital Surveillance Combat
(IA), and Print Design solutions for diverse industry
Radar System (DSCR)
clients of leading creative agencies.
Workflow Automation Solution
•
Designed High-Impacted, User Centered (UCD) web
Marketing Designs
and mobile applications with the strong emotional
Complete Branding
appeal, sophisticated production values and intuitive
navigation to maximize User Engagement (UX) and
MAJOR CLIENTS
Ministry of Defense, Pakistan
cemented Brand Identities.
•
Pakistan Air Defense, Pakistan
Pakistan Navy, Pakistan
problems.
•
AbbVie Pharmaceuticals, USA
Dream Water, Hollywood, USA
Intellicle, Nottingham, UK
Alliance Security, Miami, USA
CNLS Radio Networks, USA
QM Spa, New York, USA
Senior UI/UX Designer & Talent Recruiter
Intelicle, Islamabad, Pakistan
November, 2017 – April, 2018
•
banner ads and decreasing bounce rate of 30% on
landing pages.
•
Furniture Villa) and service sector (i.e. AutoBody Repair,
Bachelor in Visual Designing
Paisley, Computer IT Disposal) with efforts, cited as
National College of Arts,
instrumental to customer acquisition increases of up
Lahore, Pakistan
to 12.8%.
•
UK Food Aid) that increased the donations by as much
APS&CS, Sargodha, Pakistan
2008 – 2010
Secondary School (SSC)
APS&CS, Sargodha, Pakistan
Grade: A
2006 – 2008
Researched, strategized and launched User Experience
(UX) improvements for Non-Profit Organizations (i.e.
Higher Secondary School
Grade: A
Injected User-Experience (UX) design into dozens of
Web properties for major e-Tailers (i.e. InteliPrint,
EDUCATION
2011 – 2015
Pioneered the use of A/B split testing for Intelicle
Company, facilitating response-rate gains of 25% on
Neuluxe, SK, Canada
Major: Visual Designing
Established trusting relationships with designers,
vendors, and key clients.
3Point Aviator, ON, Canada
The Club of Riverdale, USA
Identified and Troubleshoot the User Experience (UX)
as $0.3M in one month.
•
Designed
and
Implemented
overall
Recruiting
Process for UI & Experience designers.
Product Design Consultant
AbbVie Biopharmaceuticals, ISB., Pakistan
August, 2017 – November, 2017
•
Designed workflow system based on web using
Angular JS as well as hybrid application using Ionic
platform which can manage more than 500 workflows
for more than 40,000 diversified target users.
•
Acted as a conduit
between
the
Product
and
Development teams to solve complex interaction and
CERTIFICATIONS
User Experience (UX) problems, humanize product
Digital Marketing
ideas and develop into elegant application designs.
Google & IAB Europe
•
Designed interaction models, wireframes and Rapid
ID: 5EF GEB A6C
and High-Fidelity prototypes that promote ease of use
July, 2018
and optimize how customers interact with the product.
Freelance Graphic Designer
LANGUAGES
Dream Water, Hollywood, Florida, USA
English
August, 2017 – November, 2017
Urdu
•
Recruited as a member of the print designing team.
•
Consistently recognized for fresh & innovative ideas.
•
Designed marketing materials that increased overall
sales and improved customer satisfaction to 97%.
Freelance UI & Experience Designer
Derek Palizay Marketing & Media, NC, USA
February, 2017 – November, 2017
•
Successfully accomplished web design projects from
concept through completion.
•
Successfully translated subject matter into concrete
design for newsletters, promotional materials and
sales collateral.
•
Created design themes and graphics for marketing
and sales presentations, and corporate websites.
Freelance UI & Experience Designer
J&R Marketing, Rhode Island, USA
January, 2017 – July, 2017
•
Successfully managed UI & Experience and print
design projects from concept through completion.
•
Worked closely with clients to create a vision, conceive
designs,
and
consistently
meet
deadlines
and
requirements.
•
Effectively built, motivate, and direct design and
production teams.
