Zeenat Vallie
Cape Town, South Africa
- • - • LinkedIn
Content Creator, Digital Marketer and Social Media Expert
Experienced Content Creator, Digital Marketer and Social Media Expert with 3+ years’ success producing outstanding content, improving social media presence and marketing products to increase brand awareness and maximise sales.
— Areas of Expertise —
Content Producing | Social Media Management | Brand Building
Social Media Marketing | SEO | Marketing Campaigns
Launching Competitions | Video Creating & Editing | Client Satisfaction & Retention
— Career Accomplishments —
Consistently produced top content and top news stories at Business Report. Increased brand engagement on social media at CT International.
Developed a content calendar for social media and improved customer experience at CT International. Handled all residents’ enquiries and ensured customer satisfaction at the City of Cape Town. Lead a weekly newsletter which impacted on the functioning of the unit at the City of Cape Town. Collaborated and produced a FAQ brochure at the City of Cape Town.
Professional Experience
PrivateCape Town, RSA
Freelance SEO Content Writer & Digital Marketer1/07/2019 – current
Produce SEO-friendly content for clients on a range of topics including but not limited to: travel, real estate, business, creative writing and feature writing. Develop social media content calendars and post content on social media respectively.
Key Accomplishments:
Create unique and effective content marketing campaigns to drive leads using SEO best practices to generate traffic to the site.
Produce various content types, including social media posts, blogs and articles which draws in consumers and creates brand loyalty.
Edit and proofread content before it goes through the Marketing funnel to ensure content is error free and grammatically sound.
Analyse content marketing metrics and effect changes as needed to ensure content resonates with the audience and converts to leads.
Collaborate with clients and content providers to create innovative content ideas.
Develop and manage digital marketing campaigns across all social media channels.
Optimise content for the website and social media channels by using SEO best practice.
Create social media marketing strategy, content calendars and identify new marketing strategies.
Tailor the content and style of writing assignments according to their purpose and ensure consist style and tone is adhered to across the brand.
Provide digital contents such as video, infographics, and images according to the brief and ensure that it resonates with the brand and its audience.
Assist with the business pitches to win new clients and projects and increase overall brand awareness and client retention.
The City of Cape Town Cape Town, RSA
Web Writer07/01/2019 – 07/2019
Provided exceptional customer service to residents by responding to enquiries, and effectively resolved client-related queries through in-depth needs assessments. Wrote and edited content for the City’s various digital channels including the Intranet and public-facing website.
Key Accomplishments:
Wrote and edited content for the web and ensured that web content is in line with City's grammar and language style.
Liaised with clients and vendors as necessary and ensured content is signed off by clients prior to uploading to the required platforms.
Performed other digital-related work, including editing of imagery (crop, resize, web optimised), uploading of content (copy, documents, imagery) to the various platforms (City newsletters, websites, applications and the intranet).
Ensured keyword and tagging rules are applied correctly.
Participated in UAT (user acceptance testing) and provided appropriate feedback as required.
Participated in team efforts to plan, conceptualise and design an improved digital experience for City staff and customers.
Communicated with residents, responded to enquiries and timeously resolved queries.
Built several sites on the City’s Intranet from start to finish including writing the content and copy-editing the content before published it live.
Updated the City’s public-facing website with current information to ensure that the site remains up to date at all times.
CT International Financiers Cape Town, RSA
Social Media Manager 07/2018 – 12/2018
Spearheaded all the social media channels including brand management and online reputation for the company. Captured professional pictures of all company events and produced unique marketing materials including brochures.
Key Accomplishments:
Managed and maintained the online reputation of the company and group of companies.
Managed the development of brand awareness for the group of companies.
Curated content for social media platforms including Facebook, Twitter, Instagram and LinkedIn.
Produced SEO-friendly content and generation of inbound traffic.
Managed the creation and publishing of relevant, original, high-quality content.
Identified and improved organisational development aspects that would improve content.
Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Provided editorial direction to product photographers and the internal team.
Conducted monthly statistics reports which monitors the traffic on our social channels.
Curated marketing material for company events, write copy for several in-house incentives and advertisement scripts.
Deliberated planning and goal setting for the company and group of companies.
Captured professional pictures our company’s functions and add it to our social media channels.
Tracked and monitored engagement on all social media channels and make informed content decisions based on the engagement.
Cultivate leads and sales both online and offline and created a regular publishing schedule.
Independent Media – Business Report Cape Town, RSA
Content Producer 07/2017 – 07/2018
Produced newsworthy and top content which reached a readership of more than 200 000 people online. Interviewed individuals and produced multimedia content which accompanied the articles. Produced content that was timeous, relevant and resonated with readers.
Key Accomplishments:
Produced quality, informed, factual and well-written copy for Business Report.
Wrote articles about entrepreneurs and careers but not limited to these themes. I also covered breaking content and I have experience writing articles about the latest technologies, as well as company results and consumer-related articles.
Created multimedia videos that accompany online articles and conducted several events and was responsible for taking professional pictures.
Conducted face-to-face interviews with various individuals including up and coming entrepreneurs as well as prestigious executives.
Handled the overall coverage of assigned stories on platforms throughout the day.
Led and developed breaking news stories on the economy, companies and managing directors.
Copyedited and sub-edited event and editorial content daily in line with website style.
Brainstormed original feature and viral content ideas and developed original articles and videos.
Scheduled content to content management systems for social media schedule.
Sourced newsworthy and breaking news content that resonates with audience.
Collaborated with editorial managers within the organisation and conducted daily planning meetings.
Developed and maintain relationships with community content providers and developed and managed client relationships.
The City of Cape Town Cape Town, RSA
Communications and Marketing Assistant 02/2017 – 06/2017
Managed all the communication within the branch. Produced press releases, prepared advertise copy and created marketing material including presentations.
Key Accomplishments:
Responsible for all the communication within the branch. Produced professional communication and marketing material that supported the branch’s Communications Plan and aligned to the Corporate Strategy and guidelines.
Produced copy of newsworthy stories for publication, both internally and externally.
Assisted with the preparation of advertisement copy and was responsible for writing the copy in the Frequently Asked Questions brochure for Informal Traders.
Kept the Mayor’s Office updated by providing weekly communication updates.
Distributed a weekly newsletter within the branch, titled Underscore surrounding articles on SMEs, funding a business and how to tender.
Captured quality pictures at events and workshops for informal traders, small businesses and business matching events.
Collaborated with the marketing manager, internal teams, clients and partners on marketing strategy.
Identified marketing trends and key opportunities for innovation and created marketing materials such as white papers, case studies, and presentations.
Created marketing materials such as white papers, case studies, and presentations.
Prepared, formatted and edited communication documents and organised market research on SMEs.
Curated professional company announcements and other communications to send to media contacts.
Gathered articles, anecdotes, photos and illustrations for a company newsletter.
Wrote product descriptions and other web content and kept the website updated by writing updated website copy.
Education and Credentials
Bachelor of Social Science Degree
The University of Cape Town – Cape Town, RSA
2014 - 2016
Achievements
Deans Merit List – 2015
Public Relations, Social Innovation, Marketing, Principles of Photography, Human Resources Courses
RLabs – Making HOPE Contagious – Cape Town, RSA
2015 - 2017
Social Media Marketing Course
New Skills Academy – Online
2020 - current
Technical Proficiency:
Canva Adobe Photoshop Lightroom MS Office Suite MS Office Suite WordPress Mailchimp SurveyMonkey Facebook Business/Pages Manager Hootsuite TweetDeck Buffer Planoly Google Analytics Facebook Insights Measuring Metrics Traffic Monitoring
