Zara Baker, Mba

 Zara Baker, MBA Digital Marketing & SEM Strategist Portfolio: zarabaker.io Email:- Cell:- LinkedIn “I empower brands through data-driven marketing. As a full-stack marketer I consistently take the most challenging projects, work across a wide range of marketing disciplines and deliver cutting-edge integrated marketing programs that drives significant ROI. Recent results include a 75% increase in MQLs, a 75% boost to sales figures and a 15% boost to CLTV. Education MBA in Marketing, Edinburgh Business School, UK- Awards & Accolades Nine9 Digital Marketing Speaker Recognition, January 2020 40th Ranking for Ionispharma.com, Global Health 100 Ranking Report GDMS Speaker Recognition, December 2017 United Nations Digital Marketing Volunteer, Read 4 Life, December 2017 Experience Healthcare Digital Marketing & SEM Consultant, Aquent, Remote, Oct 2017- Present As a remote consultant for Aquent, a global marketing and creative consulting company I’ve driven multi-channel marketing programs for some of the most iconic healthcare brands, early and mid-stage tech startups. Currently I am consulting for two healthcare companies Fresenius Kabi and Ionis Pharma. SEM Consultant (Remote), Fresenius Kabi, global healthcare and pharma company- 2017 to present Built a digital marketing department from the ground-up with accountability for creating visibility for new product launches through SEM (Search Engine Marketing) initiatives. Managed a team of five marketing specialists and three web development agencies in Eastern and European time zones Built a WordPress environment for around 25 pharma and 10 medical device product microsites and identified a dedicated hosting solution leading to optimal site performance. Drove and managed UX strategies, on-page SEO (Search Engine Optimization) and Google Ads campaigns for new product launches. Results include a 35% search marketing contribution to ROI Worked with sales and IT teams to create a lead generation and marketing automation program in Salesforce Pardot. Day to day activities include Pardot email campaign design, creation, launch and analytics reporting. Results include a 75% increase in MQLs (Marketing Qualified Leads) and a 10% reduction in sales length cycle Driving a COVID-19 digital communications strategy focused on creating a virtual experience for major conferences and events Sr. SEM Consultant (Remote), Ionis Pharma, global biotechnology company- 2017 to current Managed an SEM (Search Engine Marketing) strategy for Ionis including SEO (search engine optimization) and paid search (Google ads). Results include a no.2 Google ranking for the keyword “antisense technology”, a 650% increase in organic traffic and a 450% increase in social media traffic and a 60% quality score for Google ads. Managed a team of two marketing specialists, a web development and a search marketing agency. Created an omnichannel experience for patient trial recruitment. Developed a WordPress environment and integrated CRM tools with trial sites to offer patients a seamless experience. Drove organic, paid search, social media and email campaigns to successfully recruit patients for ongoing trials and exceeded targets. Driving Ionis’ webinar program including landing page creation, zoom integration, YouTube marketing, KOL training and the overall SEM strategy to drive targeted traffic to pre-recorded and live webinars Chief Marketing Officer (Contract), Cloufi, a Salesforce ISV Partner, Remote,- As a Chief Marketing Officer, I drove an enterprise marketing strategy and guided product marketing efforts across geographies Partnered with engineering and sales to implement a Salesforce Pardot Instance to manage BOFU (Bottom of the funnel) and a Marketing Cloud instance to manage MOFU (Middle of the Funnel) campaigns Results include a 60% increase in MQLs and a 15% boost to CLTV Digital Marketing Consultant, USA Vein Clinics, Vascular and Fibroid Centers,- USA Vein Clinics, Vascular and Fibroid Centers are nationwide clinics of healthcare center that offer treatment for various vascular diseases including PAD, vein diseases and uterine fibroids. I partnered with these brands to create integrated marketing programs focused on creating patient awareness through digital, social media, email and traditional channels. USA Vascular Centers offers non-surgical treatments for PAD, a condition known to affect 8 to 12 million people over the age of 50 in the US. Through an omnichannel marketing approach, I connected this brand with their audience at their favorite digital and traditional platforms. Results include a 600% in organic traffic, 400%increase in social traffic and a 35% increase in patient appointments USA Fibroid Centers is a nationwide women's health practice. I partnered with this brand to help them combat the miseducation about fibroids and empower women by creating a tactfully planned social media program in HubSpot. Results include a 600% increase in audience growth and 25% increase in social revenue Created an integrated patient communication strategy for USA Vein Clinics. In partnership with the clinic’s team, I created patient personas and matched these personas to the right message. Used reverse psychology for social media and advertising campaigns. Images promoted a healthy life and active people. It was a portrayal of a life that patients wanted - and what they could have if they treated their vein disease. Results include a 25% increase in branded traffic and 8:1 brand sentiment Other Marketing Projects- 2009 to 2020 You can read more about my work here Volunteer Experience I Take Actions, United Nations Read 4 Life, United Nations Stache Strong Speaking Experience Growth Hacking Strategies for Youtubers. March 2016, Nine9, Chicago Transform your website into a lead generation machine (webinar), USA, 2017 Digital Storytelling and Future Marketing, Europe (webinar), 2018 Search Engine Marketing & Affiliate Trends (webinar), Asia, 2018 Brand Innovation and Social Media Transformation (webinar), USA 2018