SAYYED ZAKIR HUSSEIN MEHEBOOB
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TOP LEVEL PROFESSIONAL
Strategy Planning ~ Profit Centre & Business Operations ~ New Set Ups ~ Marketing ~ Brand Management ~In Retail Sector
AN OVERVIEW
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A dynamic and result oriented professional with nearly 16 years of extensive experience in business operations with profit
centre operations.
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Extensive background in complex and challenging environments with proven ability to represent the company with
Customers and Business Partners.
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Strong business acumen with skills to remain on the cutting edge; drive new business through conceptualizing strategies,
augmenting & streamlining channel networks.
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Played a catalyst role in setting up the new retail division with Reliance Petroleum Ltd.
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Proven ability to quickly analyze key business drivers and develop strategies to grow top & bottom line.
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An accomplished professional who has successfully managed Business Operations as well as achieved year on year
growth in business and revenue targets across assignments.
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Exceptionally well organized with a track record that demonstrates self motivation, creativity, and initiative to achieve both
personal & corporate goals.
BUSINESS SKILLS
MANAGERIAL
Strategy Planning Financial Management
Budgeting Business Plans
Models
New Initiatives
Set Ups Policy Formulation
Retail Operational Strategies
BUSINESS OPERATIONS
Brand Management
Store Operations
Set Ups Supply Sourcing & Supply Chain
Strategic Alliances
Tie Ups Promo
Contribution Revenue Generation & Profitability
Buying & Merchandising
Category Management
Market Intelligence
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Formulating Marketing and Retail; developing business plans for the achievement of these goals and pivotal in planning
new set-up.
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Spearheading the Company's Business and Strategic Interests with a focus to develop the institutional business through
new initiatives and partnerships.
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Improvising on business systems as well as distribution infrastructure, human resources and consumer insights.
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Conceptualizing and implementing Operations viz. Business Plan, Budget, Profit through new initiatives and institutionalized
processes.
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Establishing the team in the markets to develop the business model and key business prospects in each market.
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Conducting Strategy Planning &Analysis for assessment of revenue potential & opportunities to tap new business sources
to achieve planned targets.
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Developing business strategies and putting them in place for enhancing the marketing operations.
EXPERIENCE CHRONOLOGY
Lake Oil Ltd. (Tanzania)
GM Sales & Marketing
February 2019 to Present
NOTABLE ATTAINMENTS:
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Incorporation/Registration of the company.
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Exchange Control Approvals.
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Malawi Energy Regulatory Authority License/approvals.
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Malawi Revenue Authority Approvals.
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Sales Forecasting Retail, Corporate, Wholesale.
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Network Capital Budgeting.
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Market MIS on competition.
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Setting up procedures/systems/process.
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Customer acquisition.
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Staff recruitment and management.
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Operational Cost assessment and management.
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Business Development, Retail, Wholesale, Corporate.
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Due Diligence study for LPG and Lubricants.
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Budget planning and sales forecast.
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Overall country operations management.
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Overall data management to measure performance.
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Contract for bulk fuel sales
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Transit Sales customer sourcing.
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B2B Sales for corporates.
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Tender Bidding for bulk supplies.
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Spot Sales/Trading of fuel.
Mount Meru Petroleum Ltd (Malawi SE Africa)
From December 2016 To December 2018
Sr BDM (Retail Sales, Bulk & Transit Business)
NOTABLE ATTAINMENTS:
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Setting up the B2B sales for the country, products diesel, petrol..
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Corporate Sales for Bulk Diesel
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Buy out of retail outlets from dealers of Total, Puma, Petroda Energem, and Engen.
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Petroleum Retail Network Expansion.
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Acquiring land and setting up new retail outlets.
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Monitoring the new RO work progress.
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Lubricant and LPG due diligence study.
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Liasoning with MERA (Malawi Energy Regulatory Authority) for statutory compliance.
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Drafting/signing of contracts/ agreements with clients.
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Customer acquisition for transit vehicle direct offloading.
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Transit Fuel business expansion.
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Fuel Facility management.
Bidvest Food Malawi Ltd (JV between Rab Processors Malawi Ltd and Bidvest Food SA)
From September 2014 To Nov 2016
Sr BDM Sales and Marketing
NOTABLE ATTAINMENTS:
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Setting up the branch in Malawi.
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Certified Baking Professional (Chipkins Baking Solution Johannesburg South Africa)
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Certified Butchery Professional (Crown National Cape Town South Africa)
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Certified precooked food executive (Crown National Cape Town South Africa)
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Handle Baking ingredients to name a few like all bread premix, fats, Essence, flavor’s, calcium propionate,
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Working closely with World Food Program/Food Aid Agencies executives in Malawi.
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Mary’s Meal School Program execution.
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Working on low cost formulas to replace animal protein with soya protein.
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Working with NGO across Malawi for food programs.
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Co ordination with Ministry of Nutrition and health.
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Enrolling customers for Bakery/Butchery/dairy/packaging business.
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Ensuring the branch is compiling Halaal procedure.
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Co ordination with bank for remittance of bills to HO in South Africa.
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Certified Meat processing test with 63% score.
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Sales value in USD reached go 200,000 in span of one year which started from zero.
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Best Sales person of the year 2015.
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Most Creative person of the year 2016
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Marketing of Butchery spices equipments and batch packs.
Next Cash and Carry Ltd, Nigeria, Abuja (UK Based Company, Store format based on Makro C&C from S Africa and
Reliance C&C Ahmedabad)
From October 2012 To July 2014
Business Development Manager
NOTABLE ATTAINMENTS:
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Driving wholesale volume through wuse 2, utako, Garki, Kano,Marrarabba,Kaduna kano,
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Customer enrollment through fleet card and loyalty cards.
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Developed Specific market penetration strategy for Embassy, oil Companies and MNC Corporate.
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Executing online marketing (SEO, PPC, SEM, SMO) strategies for all business needs
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Develop and promote marketing strategies to achieve optimal ROI, daily sale of USD 30,000 @ operation profit margin of
18 % before tax
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Experience of handling a team of 4 department managers and 120 indirect staff and Formulating evaluation and feedback
processes.
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Close co ordination with the printing press and the design agency to roll out mass communication program (pamphlets and
flyers)
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Marketing programs specifically formulated to generate leads from doctors, engineers, High commissioners etc
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Total store area size 34,0000 sq. meter, actual sales floor area size 10,0000 sq meters,400 car parking bay, Goods
receiving area 1200 sq. meter, Three 810 KVA backup generators,
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Recruitment of 75,000 customers with full information, categorization, which has been utilized for customer relationship
programs. (entrepreneur and small business companies/owners, Grocers, small kiosks. Corporate Supplier’s/contractor's,
contact program for big whole sellers in city and surrounding major cities.)
ASCA Bitumen Co. Ltd., Nigeria (Abuja) (Belgium Based Company)
From October 2009 To June 2012
General Manager Sales (Bulk/Wholesale/Retail/Contract sales)
NOTABLE ATTAINMENTS:
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Played a stellar role in handling the development and performance of all sales activities in Bitumen, Diesel, Petrol,
Lubricants and Emulsion Markets.
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Proficiently handled some of the premier clients like Julius, Berger, Setraco, Borini, Danatata, Gitto, Gilmor, CCC,
RCC, CCECC, Mother Cat, CGC, Arab, Contrator, Triacta, PW Nigeria, Hajaig, Picollo, SCC,NigerCat, Ratcon, Kopeck,
Jonark and Raycon in an effective manner.
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Handled the sales operations of AGO/PMS through Agents, Traders, bulk transit and Fuel Retail Outlets across Nigeria.
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Proactively involved in preparing the plans and dispatching the products to customers Throughout sourced transporters and
a fleet of 90 trucks.
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Holds the distinction of preparing the business forecasts for the season.
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Practiced strict credit control and monitored the same for the key accounts.
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Chalked out the contracting strategies tenders for government contracts and bids.
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Maintained profitable relationship with some of the premier clients like Kano, Kaduna and
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Managed Industrial lubricants like Synthetic Gear Lubricants, Synthetic polyglycol Lubricants, Compound Gear
Lubricants,
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Played a key role in the launch of Emulsions in Nigeria.
Reliance Industries Ltd. (Petroleum Retail Business), Mumbai
From September 2007 To October 2009
Cluster Head Sales & Marketing
NOTABLE ATTAINMENTS:
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Handled all the sales and marketing operations activities of the designated area for, which Included 5COCO retail out lets
and 6 dealer outlets.
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Inventory control, Inventory Forecasting, Traffic count of the area.
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Managed Sales of Health Care, Baby Care, Personal care, Digestive Care, Food items and Wellness product range through
the food plaza, convenience stores in the retail outlet.
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Appreciated by the management in obtaining the great figures.
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Data Collection & Reporting (Using ROSS & Retalix system at the Retail location's)
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To collate, analyze and report the data required on periodic basis.
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To periodically process the claims for the distribution network in the assigned territory.
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To implement the trade promotion and consumer promotion activities in the assigned Territory.
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Spearheaded a team of almost 190 distributors at corporate level.
Reliance Industries Ltd. (Petroleum Retail Business), Nasik
From January 1999 To September 2007
Retail Outlet Manager
NOTABLE ATTAINMENTS:
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Spearheaded the team of 25 DSM/SS in company operated pumps and reported the same to the Territory Manager.
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Demonstrated excellence in handling marketing operations of company owned retail outlet in the designated area.
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Registered a significant growth in the fuel and non-fuel products in line with company Vision and values.
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Maintained a close coordination with the company Sales, Marketing & Product Management Functions.
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Honored with immense appreciation by the management for the achievement of the Assigned targets.
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Holds the distinction of collating, analyzing and reporting the data required on periodic Basis.
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Proactively involved in handling trade promotion and consumer promotion activities in the Assigned territory.
ACHIEVED THE AWARDS:
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1st in the region for food plaza sale in the month December 2005.
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1st in the region for lube sale for the month of October 2005.
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2nd rank at National level in lube sale for the month of October 2005.
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Played a significant role in the launch of Reliance Petroleum Retail Outlet Franchisees in Areas of operations.
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Spearheaded a team of almost 190 lubricant distributors at corporate level.
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Launching of new stores in Nasik Cluster.
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Stock control and loss accounting for fuel and non-fuel products,
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Liaising with S&D and District collector office for audit of the branch/stores.
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A Grade ALPG Outlet.
ACADEMIC CREDENTIALS
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MBA in Marketing from Govt. College, Pune (Pune University) in 1998.
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B.Sc. in Geology from Wadia College, Pune (Pune University) in 1996.
PROFESSIONAL ENHANCEMENT SCHEDULES
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Attended Training and Seminars on the topic:
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CREDO (Customer Retention Excellence & Delight).
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Leadership & Team Development.
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Certified ROSS and Retalix ERP.
PERMANENT ADDRESS
Sindhi Society, Luv Kush Tower, B wing Flat no 917 Chembur Mumbai