Zainab Oyinkansola

Zainab Oyinkansola Marketing Strategist - Linkedln - Portfolio work samples Case studies Lagos, Nigeria. Certificates Results-oriented, Marketing Specialist with a strong financial foundation. Leveraging over 5 years of expertise in marketing strategies. I excel in generating leads, Open rates, Click rates, Conversions, enhance brand Awareness & Loyalty, and Increase revenue. Proven ability in developing and executing effective marketing campaigns, marketing automations, emails deliverability across various platforms. Problem solving, Adaptability,Effective Communication & Collaboration are at the heart of my approach. SKILLS Hard Skill CRM Skill Email Marketing Marketing Campaign Marketing Automation Market Research Funnel Design Leads Generation Search Engine Optimization CRM Management Ecommerce Hubspot Klaviyo Active Campaign Mailchimp Campaign Monitor Marketo ConvertKit GetResponse SendinBlue Soft Skill Problem-solving Creativity Communication Multi-tasking Adaptability Team Work Eye for Detail EXPERIENCE Verbsz Marketing | Email Marketing/Automation Role 07/2023- Present Developed and executed targeted email marketing campaigns, resulting in a 55% increase in email open rates within 3-months period by implementing A/B testing strategies and optimizing subject lines. Achieved a 40% increase in conversion rates within 3 months by building and segmenting email lists based on customer demographics, behavior, and preferences, followed by the execution of targeted, personalized email campaigns. Boosted sales by 30% in 4 months by integrating advanced segmentation and dynamic content into email automation, resulting in more relevant and timely messaging to targeted customer segments. Ingoude Company | Shopify store 12/- Identified trends in product popularity, customer preferences, and market demand, enabling data-driven decisions that enhanced email targeting and product promotion strategies. Boosted average order value (AOV) by 25% within 3 months by implementing cross-sell and upsell email campaigns, which encouraged customers to purchase additional or higher-value items. Reduced cart abandonment rate by 40% within 5 months by automating cart recovery emails, resulting in an increased conversion rate and additional sales. Timmerman Industries | Funnel Design Intern 05/2021 Identified key bottlenecks in the conversion process within the first 2 months by analyzing funnel performance metrics and user feedback, leading to targeted improvements that increased overall funnel efficiency. Increased lead conversion rates by 30% within 4 months, by designing and optimizing sales funnels tailored to specific customer segments. Drove a 45% increase in sales within 6 months by analyzing customer behavior data and refining funnel stages to reduce drop-offs and enhance user experience . ACCOMPLISHMENTS Some of Projects Executed- Expanded the subscriber list by 40,000 users in 12 months, by launching targeted lead generation campaigns and collaborating with content creators. Successfully managed and executed over 150 email campaigns annually, aligning with marketing goals and ensuring timely delivery by coordinating with cross-functional teams. Reduced email unsubscribe rates by 35% within 3 months by addressing subscriber concerns through targeted content adjustments. Utilized adaptability and communication skills to revise email strategies based on feedback and analytics, ensuring alignment with subscriber preferences. Achieved a 30% increase in lead conversion rates within 5 months by developing and executing automated workflows tailored to user behavior. Applied analytical skills to monitor and adjust strategies, while collaborating with the sales team to integrate insights and enhance funnel effectiveness. AWARDS LinkedIn Top Voice in Digital Marketing 08/2024 Honored as one of the leading voices in digital marketing on LinkedIn, recognized for consistently sharing valuable insights, strategies, and thought leadership with a global audience of professionals. This achievement highlights my influence and expertise in the digital marketing landscape. #1 Senior Manager 01/2024 Recognized as the top-performing Senior Manager in FHG Community acknowledged for exceptional leadership, strategic vision, and consistent delivery of outstanding results that positively impacted both the team and the broader community. Email Marketing Excellence Award 2023 Recognized for achieving the highest open and click-through rates across all marketing campaigns, driving a 40% increase in engagement over a 6-month period. EDUCATION / CERTIFICATE Obafemi Awolowo University Bachelor in Computer Science 2018 Certificate in Digital Marketing Hubspot Academy 2024 Certificate in Email Marketing Udemy Courses 2023 Certificate in Funnel Design Allison Courses 2022