Zainab Kaifi

Zainab Kaifi Islamabad • (- •-• linkedin.com/in/zainab-kaifi SKILLS CONTENT WRITER AND STRATEGIST With over 5 years of experience in content writing, brand strategy, and digital marketing, I am experienced at producing high-quality, engaging content for various platforms. WORK EXPERIENCE THE LUXURY • USA 02/2024 - Present YouTube Scriptwriter and Strategist • Currently a YouTube scriptwriter and strategist for a luxury-focused channel, crafting engaging, high-retention scripts. • Specialize in writing high-traction videos on wealth, celebrity lifestyles, and luxury trends. VALNET • Canada 06/2024 - 06/2025 SEO Articles Writer • Produced high-quality, evergreen list articles tailored for pop culture audiences at GameRant, a subsidiary of Valnet Inc. • Researched industry trends to create engaging, SEO-optimized content. HK PRODUCTIONS • India 09/2023 - 03/2025 Content Writer & Strategist • Wrote compelling YouTube scripts across various niches, enhancing audience retention. • Collaborated with creative teams to align content strategy with brand voice. 05/2023 - 11/2023 VINCENT CHAN • USA Creative Content Producer • Developed newsletters, YouTube scripts, and ad copy for a prominent finance influencer. • Led content strategy to ensure consistent audience engagement across platforms. CCC STUDIO • Germany 10/2020 - 06/2023 Senior YouTube Scriptwriter • Wrote viral long-form scripts for top channels like Be Inspired and WealthUp. • Conducted in-depth research to create content that aligned with viewer interests. Talent Acquisition Specialist • Recruited high-quality writers and researchers via structured interview processes. • Built a strong talent pool, ensuring alignment with the creative vision of the company. CT PRODUCTIONS • Dubai 08/2022 - 02/2023 YouTube Scriptwriter • Crafted compelling scripts for YouTube channels including King Luxury, The Fugitive, and History Explained. • Pitched, strategized, edited and refined scripts for clarity and impact. GO HOOPO • Canada 07/2022 - 04/2023 Staff Writer • Created educational blog content focused on climate change and sustainable housing. • Helped increase the platform's thought leadership in green infrastructure topics. HAMMERHEAD ENTERPRISES • Pakistan 09/2021 - 01/2023 Lead Content Strategist • Produced SEO-optimized blogs and website content to boost digital visibility. • Played a key role in improving the company’s online presence and search engine rankings. Adaptability, Collaboration, Creativity, Critical ​Thinking, Initiative, Leadership, Strong ​ Communication, Time ​ Management Technical Skills: Brand ​ Management ​&​​Positioning, Content ​Writing ​and ​Strategy, Graphic ​Design ​(​Canva,​​Figma,​​ Adobe)​, Market ​Research, Project ​ Management ​Tools ​(​Asana,​​Slack,​ ​Notion,​​Trello)​, Social ​Media ​ Marketing ​ EDUCATION Bachelor's in Leadership and Management Studies National Defence University, Islamabad GPA: 3.92 09/2020 - 07/2024 Thesis: The Impact of LeaderMember Exchange on Innovative Work Behavior as Mediated by Psychological Safety SOARTECH MARKETING • Canada 05/2022 - 10/2023 Digital Marketing Manager Intern • Assisted in social media planning, content creation, and analytics to enhance client outreach. • Supported digital campaigns that drove measurable growth in online traffic. 09/2022 - 11/2023 CHUTKHARAY • Canada Social Media Manager • Curated and executed content strategies to boost brand visibility and online engagement. • Managed multi-platform community interactions, increasing follower base significantly. ZENKA EUROPE UAB • Lithuania 01/2025 - 05/2025 Sales & Data Management Intern • Optimized sales processes through precise data handling, cold calling, and email outreach. • Contributed to more efficient workflows by integrating data-driven strategies into daily operations. CERTIFICATIONS IELTS Academic – 8.5 (C2 Level) 12/2024 - Present AWARDS & SCHOLARSHIPS President's Gold Medal 12/2024 National Defence University, Islamabad Recipient of PMYP Laptop Scheme 11/2023 Higher Education Commission Merit Scholarship Awardee 10/2021 National Defence University, Islamabad Silver Medal 06/2018 Cambridge International Examinations PROJECTS BeWhoop 01/2025 - Present • Co-founded BeWhoop, Pakistan’s first event promotion and discovery app. • Currently leading as Creative Director, overseeing brand identity and visual storytelling. Kyga Kraft 10/2023 - Present • Founded a small business offering hand-painted and graphic-designed tote bags. • Managed end-to-end operations, including product design, marketing, and customer engagement. VOLUNTEERING & LEADERSHIP Community Service Club, NDU 01/2023 - 05/2024 Deputy Director of Publications Green Youth Movement Club, NDU 07/2023 - 05/2024 HEC Appointed Communications Head Project Falah-e-Anjuman, NDU 11/2023 - 01/2024 Team Lead Green Youth Movement Club, NDU 12/2023 - 12/2023 Climate Change Ambassador SPSS Training Workshop, NDU 12/2023 - 12/2023 Student Trainer Project Blue Bridge, NDU Project Manager 10/2023 - 11/2023