Zainab Akinrata

ZAINAB AKINRATA SALES,CUSTOMER SUCCESS & DATA ANALYST PROFILE SUMMARY I’m a data-driven professional specializing in customer relations, sales, marketing, and analytics. I use insights to enhance customer experience, optimize strategies, and boost engagement and retention. By analyzing customer behavior, I help bridge the gap between customer needs and data-driven marketing and sales decision-making. SKILLS Sales Optimization Sales Funnel Management Relationship Management Data cleaning and preparation Data Analysis and Visualization Customer Experience Optimization Excel SQL PowerQuery & PowerBI EDUCATION AND CERTIFICATION B.A. English and Literature, (Second Class Upper) University of Benin, Benin City - Google Data Analytics 2023 Cousera PowerBI Bootcamp Foresight BI & Analytics 2023 EXPERIENCE/PROJECTS Digital Sales & Customer Rep. April, 2024 - Present MoneyAfrica | Remote Generate and engage sales leads, achieving a 20% daily conversion rate (=20 new clients for every 100 prospects engaged). Enhance post-subscription client experience by providing personalized support, boosting satisfaction scores and product adoption. Maintain high customer retention and renewal rates, ensuring long-term client relationships Prospect and convert B2B clients, building strong corporate relationships that contribute to a sustained business growth. Collect and analyze client feedback, providing insights that guide product improvement and boost service performance. Data Analyst AMatrix | Onsite(NYSC) Developed comprehensive weekly and monthly operational reports that provide valuable insights across multiple branches. Oversaw and streamlined online payment processing, ensuring accuracy, security and efficiency in handling client transactions. Collaborated in creating and improving educational resources for the elearning platform, driving engagements and learning outcomes. July, 2024 - June, 2025