Zainab Abdulraheem

Hello, I’m Zainab Abdulraheem. I am a social media professional who believes that the best marketing builds a real, emotional connection with an audience. For me, social media is a place for community and authentic storytelling. My goal is to help brands find their unique voice and use it to build lasting trust and loyalty.

​Over the last four years, I have helped more than 25 brands grow their online presence. My work starts with a smart plan. I learn a brand's goals and its audience, then I build a complete plan to reach them. This includes creating the editorial calendars, managing the daily posting schedules, and finding the right tone for each platform, from Instagram and TikTok to LinkedIn.

​My work goes far beyond just planning and scheduling. I am a skilled content creator and video animator. I love bringing ideas to life and am proficient with creative tools like CapCut, Canva, and Adobe Express. I produce engaging short videos, clean graphics, and compelling posts that stop the scroll and make people feel connected to the brand.

​I am also a lead generation specialist. I understand that the final goal of social media is to drive real business growth. I am skilled at writing persuasive copy, creating clear calls to action, and building pathways that guide a follower from their first click to becoming a paying customer. I measure my success not just by likes and shares, but by the new, qualified leads I generate.

​I have been fortunate to apply these skills for notable brands, including She Leads Africa, Global Wissen Consult, and Spark Social Toronto. In every role, I am a proactive and organized partner. I use analytics tools like Google Analytics and Meta Business Suite to monitor performance, understand what is working, and find new ways to improve.

​My passion is helping brands grow. I am always open to discussing new projects or roles where I can bring my mix of creative skill and strategic thinking to a team. Thank you for taking the time to learn more about me.