Zahid Iqbal

Zahid Iqbal Bedfordshire, United Kingdom |- |-| LinkedIn WORK EXPERIENCE Zion Media (SportsZion.com) Digital Marketing Executive United Kingdom Jan 2022 - Dec 2023 Crafted and deployed over 1,000 high-quality blog posts and social media updates, driving a 40% increase in audience engagement across platforms within one year. Developed and executed targeted PPC advertising that increased website traffic by 150%, translating to a 40% boost in lead generation within three months. Collaborated with cross-functional teams to implement on-page SEO enhancements across more than 100 web pages, which boosted average session duration by 50 seconds and decreased bounce rates by 20%, ultimately enhancing user engagement. Plaas Tech Industries Marketing Executive Bangladesh Dec 2020 - Jan 2022 Spearheaded cross-functional collaborations with sales and product teams to optimize CRM campaign strategies, resulting in a 40% increase in lead conversion rates across three major marketing initiatives. Analyzed campaign performance mastering advanced analytics tools, providing actionable insights that led to a 25% reduction in cost per acquisition (CPA) and improved ROI from marketing investments by 60%. Developed and executed over 50 high-impact email campaigns that enhanced customer engagement, resulting in a 40% increase in open rates and a 25% rise in click-through rates, significantly impacting digital marketing campaigns. PROJECT EXPERIENCE Valnet Inc. (Gamerant.com) Digital Content Executive Canada (Remote) Mar 2023 - May 2023 Spearheaded the development of engaging online content, driving a 40% increase in user engagement across digital platforms while optimizing copy using SEO best practices to improve search rankings by 35%. Conducted comprehensive competitor analysis across websites and social media platforms to identify best practices; insights driven from this analysis led to the implementation of new strategies that increased social media engagement by 50%, significantly outperforming industry benchmarks. Analyzed over 150 high-traffic keywords using SEMrush and Google Analytics, leading to a 40% improvement in organic search rankings and an increase of 25,000 unique monthly visitors to the website. EDUCATION University of Hertfordshire Master of Business Administration (Distinction) University of Business and Technology Bachelor of Business Administration (First Class) Hertfordshire, United Kingdom Graduation Date: Sep 2024 Dhaka, Bangladesh Graduation Date: Dec 2020 SKILLS & CERTIFICATIONS Ability to multi-task, effective communication, e-mail marketing, SEO content writing, copywriting, Skills: proofreading, content editing. Digital marketing expertise (Ads, A/B testing, PPC, SEO, and social media). Leadership, teamwork, and analytical decision making. Attention to detail and problem solving. Tools: Microsoft Office, Adobe Creative Suite, HubSpot, Salesforce, Wordpress, Google Analytics, and SEMrush. Certifications: Digital Marketing (Google), Social Media Marketing (Meta), Omnichannel Marketing (Lululemon), Email Marketing (Google), PPC and Ads (Google Skillshop), Global Marketing (University of Illinois).