Zack West
Address: 624 Brooklyn Ave., 94606 Oakland Phone number: -
Email address:-Web: https://flashpointlabs.com
PROFILE
Years ago, I speculated that, while close or co-management of typical workers in bureaucratic
organizations might make sense, it only hampers certain talents. Moreover, marketing tools are
mutable, editable, and could permit execution and iterative improvement – as with software –
fostering prodigious output, again: for the right people, in the right context.
That suspicion was field tested at FlashPointLabs 12 years ago, and worked. Fewer of the right kind of
people – motivated by freedom, creativity, custody, and passion – can achieve greater output, of a
higher quality, in a shorter time, for less money. This turns all organizational management and process
engineering wisdom on its head. I mean to apply this work style marketing for one company.
LinkedIn: https://www.linkedin.com/in/zackerywest/ | MBS: http://tinyurl.com/438d42fh | OMCP:
https://rb.gy/8dy9ei | Portfolio: http://tinyurl.com/5ybfv69f | Case Studies: http://tinyurl.com/yphshvy6
WORK EXPERIENCE
Senior Growth Marketing Consultant
FlashPointLabs
05/2015 – present
SAN FRANCISCO
Description: Founded and successfully managed a marketing 'un-consultancy', rethinking work
structures and processes, and applying development methodologies to achieve human-centered
marketing wins. Clients: Tenable, BMC Software, Ozonetel, Built.io, Seal Software, MBS Engineering.
Served as a single touch- and through-point for all client engagement, spanning work as a managerconsultant, strategist, technical and creative contributor.
Drafted work scope proposals and developed time-dependent strategies for multi-channel, full-funnel
marketing operations in use by early-to-midstage tech marketing clients across the globe.
Developed strategies and product arbitrage through positioning, messaging, stories, copy and content.
Conducted market failure root cause analysis and developed framework for testing and validating
hypothesis; performed CR, churn and analysis, generating audits and benchmarks.
Drafted remedial or initial marketing plan, deployed tagging tools, domain, and email analytics.
Stood up data tool analysis tools and flows for monitoring and reporting and selected, tested,
deployed, integrated element tools comprising marketing stacks.
Project-managed teams of designers, editors, copywriters, photographers and videographers, leveraging
content management and creation tools to create and nest content.
Developed buyer journeys, offer ladders and brand stories, mapping thought-leading content to funnel
tops, landing pages, and websites I personally constructed with page-builders.
Worked to articulate the use of email as a personalized extension of the web experience, and to
leverage custom tagging and eventually AI for better signal detection.
Personally implemented technical, on-page, off-page, content and copy SEO optimizations campaigns
that saw dramatic gains in traffic, back-links, domain authority, shares, and sales.
Oversaw the distribution of paid and organic placements at channel funnel tops including social media
(Instagram, X, Facebook, LinkedIn, YouTube, Rumble), paid search (Google, Bing, Yahoo and StartPage
ads), and using DSP and Display (TheTradeDesk, MediaMath, TubeMogul, Google Display Network), as
well as remarketing, affiliate, sponsored content and managed ad placements.
Deployed CRMs and mail automation chains, segmenting leads and defining lead score criteria.
Responsible for reporting, directing client-facing meetings, client training, and off-boarding.
Marketing Contractor
FlashPointLabs (Formerly WP Search Experts)
05/2013 – 10/2015
OAKLAND
WORK EXPERIENCE
Description: Provided technical marketing services for B2B and B2C marketing clients. Clients:
Enchroma, HoneyColony, PitBarrelCooker, Elephant Scale, Cloudious9.
Selected enterprise marketing tools and web hosting platforms for clients, using pagebuilders and
custom plugins to create websites and web applications.
Became dashboard-level competent in Google Analytics, Google AdWords, Hubspot, Salesforce,
Marketo, Oracle Marketing Cloud, Pardot, ZohoCrm, MailChimp, MS Excel, SpyFu, Moz, SEMRush, Raven
Tools, Marin Software, and other common marketing tools.
Designed graphics, applying a knowledge of fonts, form, spacing, color theory, and negative space.
Learned advanced on-, off-page technical and creative SEO, keeping pace with various Google
algorithm releases, including keyword research and distribution.
Optimized information architecture and taxonomy, restructuring website information, menus, and SEO.
Built elementary marketing stacks, including websites, CRMs, contact forms, and domain analytics
Performed technical SEO improvements, including minification, caching NGINX server configuration,
image compression, and site migration to faster hosting solutions.
Founder and Product Manager
siloz.com
2011/05 – 2013/05
OAKLAND
Description: Conceived and product managed a self-funded ‘eBay for nonprofits’ web
application.
• Founded and led the product development of a funded web application startup.
• Secured funding and provided legal, operational, personnel, and financial management.
• Product-managed a geographically diverse team of developers and designers.
• Conducted comprehensive product testing and rolluts through an SCM.
Network Administrator. Western Region
Lit. Support Ogletree Deakins
2007/06 – 2011/05
SAN FRANCISCO
Description: Provided desktop and network support to 100 users over a wide area network spanning 5
regions.
Added and removed users, provided access to area network applications and resources.
Responded to discover, recovery, restoration and rebuild requests.
Maintained PBX server, MPLS, patch panels, blade server and physical hardware.
Regularly used remote desktop, VPN, virtualization, imaging, and cybersecurity tools.
Identified, evaluated, implemented, enterprise software applications to enhance operational efficiency.
Collaborated in the coordination of technical office hardware expansions, including server deployments,
cabling installations, and scripting, across three cities.
Litigation Paralegal
Robert Half Legal
2004/10 – 2007/04
SAN DIEGO, UNITED STATES OF AMERICA
Description: Functioned as a paralegal in complex litigation cases, including
construction, finance, and corporate.
Ediscovery database creation, administration, migration, concatenation.
Established in-house litigation support department: best practices, work flow and documentation.
Performed litigation support project management (delivering ediscovery review databases).
Configured off-and on-site doc review 'war rooms', including WiFi access and conference tools.
ACHIEVEMENTS
Client: BMC Software
LOB: IT Service Management, cybersecurity.
Engagement: Optimize $3.6M AdWords channel.
Results (Inside 6 Months):
Raised ROI from 119% to 182%.
Reduced CPA from $225 to $175 CPA, or 33%.
Raised average keyword QS from 3.1 to 7.1.
ACHIEVEMENTS
Generated $1.134M in revenue.
Client: MBS Engineering
LOB: B2B Commercial natural gas services company and gas turbine generator installation.
Engagement: Full-funnel demand and lead generation build-out.
Results (Inside 6 months):
MBS has emerged as a gas service leader.
Achieved mentions in 4 publications.
Grew organic traffic from 150 visitors/month to just over 3,000, or 2,000%
Grew sales from $7M annually to $11M annually.
EDUCATION
Masters in Business Administration (in progress)
Saint Mary's College of California
07/2023 – present
MORAGA
Bachelor Of Arts
University of California
08/2001 – 05/2005
BERKELEY, CALIFORNIA
CERTIFICATES AND TESTING
03/2017
Test: Online Marketing Certified Professional (Foundations, SEO, AdWords)
OMCP, San Francisco, CA
10/2016
Test: Google Analytics, AdWords Certified Partner
Google, Mountain View, CA
04/2015
Courses And Tests: Hubspot Inbound, Graphic Design Essentials, Email Marketing
Hubspot, Cambridge, MA
Test: LinkedIn Learning Google Ads, Search Engine Optimization, MS Excel, 'SEO'
LinkedIn, Sunnyvale, CA
05/2005
Test: Microsoft Excel
Microsoft, Bellevue, WA
05/2019
Course: LinkedIn Learning: Growth Hacking, Monetization Creators, Advanced
Branding, Advertising Foundations, Facebook Ads, Integrated Marketing Plan,
Business Development, Blogging, Analytics, Video Content Strategy
https://www.linkedin.com/in/zackerywest/
PUBLICATIONS
07/2019
Off the Grid: Using Natural Gas Microturbines to Generate Power
MG Retailer
https://mgmagazine.com/business/growing-horticulture/off-the-grid-using-natural-gas-microturbinesto-generate-power/
05/2019
Easing California's Industrial Power Shortage
California Business Journal
https://calbizjournal.com/easing-californias-industrial-power-shortage/
04/2019
MBS Engineering to install natural gas turbine power plants to ease hemp industry
demand for grid electricit
PR Underground
https://www.prunderground.com/mbs-engineering-to-install-natural-gas-turbine-power-plants-toease-hemp-industry-demand-for-grid-electricity/-/
CORE COMPETENCIES
Team Leadership, Business Communication, Project Management, Brand storytelling, Brand Penetration
and Development, Brand Surveys, Positioning and Messaging, Marketing Strategy, Sales Ladders,
Content Offers, Buyer Journey Mapping, Multi-Channel Marketing, Cross-Channel Marketing, Digital
Marketing, Online Marketing, Growth Marketing, Affiliate Marketing, Account-Based Marketing, Mobile
Platform Marketing, Channel Marketing, Native Advertising, Search Engine Optimization (SEO; domain
authority, link-building), Search Engine Marketing (SEM), Lead Generation, Demand Generation,
Influencer Marketing, Email Marketing, Lead Nurturing, Marketing Automation, Content Marketing,
Content Strategy, Content Development, Advertising, Product-Led Growth, Sales Enablement,
Copywriting, Customer Service, Customer Success, Social Media Marketing, Analytics and Reporting,
Conversion Rate Optimization, Artificial Intelligence, Machine Language, AI Prompt Engineering, Voice
Search Optimization.
SOFTWARE EXPERTISE
Adobe Analytics, Adobe Firefly, Adobe Illustrator, Adobe PhotoShop, Adobe Premier, Adobe Workfront,
AHRefs, Amplitude, AnswerThePublic, Asana, Audacity, BaseCamp, Beaver Builder , Brizy, BuzzSumo,
Canva, ClickBank, ClickFunnels, ComissionJunction, Contentful, Contently, ContentStack, Divi, Drupal,
Echelon, Elementor, Facebook Ads, FinalCut, FlexOffers, GarageBand, GetResponse, GlooMaps, Google
Adwords, Google AdWords, Google Analytics, Google Data Studio, Google Display Network, Google
Keyword Planner, Google Page Speed Insights, Google Search Console, Google Slides, Google Suite,
Google Surveys, Google Trends, Grammarly, Grammarly, Hivebrite, Hostinger, Hubspot, Impact,
InfoGram, Instagram Ads, InstaPage, Kontent.ai, LinkedIn Ads, MailChimp, MailGun, MailPoet, Marin
Software, MediaMath, Microsoft Excel, Microsoft Office, Midjourney, Mixpanel, Mockflow, Monday, Moz,
Moz, NetSuite, Office 365, Optmyzer, Oracle Marketing Cloud, Outbrain, PartnerStack, PiktoChart,
PipeDrive, PowerDirector, Powtoon, Qlik, Qualtrics, Quora, Reddit, Salesforce, Scoop.it, Seismic,
SEMRush, SendGrid, SendInBlue, ShareASale, Shopify, SiteOrigin, Slack, Sony Vegas, Sovern, SparkToro,
SpyFu, SquareSpace, StackAdapt, Storyblocks, SugarCRM, SurveyMonkey, Tableau, Taboola, TheHoth,
TheTradeDesk, TikTok Ads, TinyMCE, Toonly, TripLift, TubeMogul, Twilio Segment, UberSuggest,
Unbounce, Visual Composer, Weebly, Wix, Wordpress, WordStream, WPBakery, Wrike, ZenDesk,
ZohoCRM.
