Zack W.

Zakaria Warwar Product Marketing Manager-• - • linkedin.com/in/zakaria-warwar • Tripoli, Lebanon Skills Product Roadmap Customer Experience Marketing Analytics Business Analytics Growth Strategy Brand Management Predictive Analytics Business Intelligence Campaign Planning Experience Product Marketing Manager January 2019 – Current Freelancer Lebanon & GCC • Streamlined the software development lifecycle, consistently meeting 97%+ of all feature deadlines by implementing agile methodologies and leveraging cross-functional collaboration • Oversaw a product launch that accumulated $1.3M in revenue within a year • Assessed a company’s product features and developed additional ones that helped them expand their target reach for more than 30 industries and increase revenue by $42K per month. • Interpreted customer data using Python, SQL, and Excel to report behaviors and retention numbers • Consulted with clients from different industries and countries to determine their specific needs and objectives, then developing a marketing plan based on those requirements • Designed the growth strategy of a product that reached more than 25 cities across Europe • Designed and implemented more than 40 marketing campaigns that generated $1.6M in sales • Managed more than 20 Google AdWords campaigns that generated a ROI of over 40% on average. • Analyzed data to uncover cross-selling opportunities, leading to a 24% increase in revenue • Implemented branding, communications, positioning, pricing and other marketing solutions Revenue Officer January 2017 – December 2018 Medical InterPharma Beirut – Lebanon • Analyzed and audited credit policies for a pharmaceutical company, resulting in a $450K reduction within 7 months; implemented revised credit policies that minimized risk exposure and improved cash flow by 20% annually • Formulated a new logistics plan that saw a decrease in expenditure of over $36K per year • Helped draft a deal with new suppliers, worth $500K per year for having their products exclusively • Worked closely with the operations manager to oversee daily business operations • Reshaped and enforced company policies and procedures within the office Education September 2019 – May 2020 Master’s 1 in Marketing and Consumer Behavior Lebanese University (L.U) – Beirut Bachelor Degree in Marketing and Business Administration September 2013 – May 2017 City University – Tripoli Technical Skills Python SQL Advanced Excel Jira Power BI Tableau Hadoop Marketo Pardot Adobe Marketing Cloud Oracle Marketing Cloud Google Analytics Google AdWords SEMrush Hootsuite Active Campaign Critical Thinking Analytical Thinking Creativity Reasoning Resourcefulness Fast Learning Attention to Detail Teamwork Personal Skills Languages English: Fluent Arabic: Native French: Basic Testimonials "Zakaria is a great team player, very responsive, and provides great research and insights. We enjoyed working with him and we will continue working with him in the near future. He has an amazing attitude of customer service and we appreciate his hard work." Yasser, Araamis "Zakaria was exceptional to work with. We intend on continuing to use his services on an ongoing basis. He met all requirements and extended an additional courtesy when our project bogged down a bit. True professional." Al, Anany Limited