Yvonne Gitu

EDUCATION Bachelors of Communication and Multimedia Journalism -) Riara University Second Class Honors Upper Division Yvonne Gitu Social Media Manager Video Editor Diploma in Communication -) Riara University Distinction PROFESSIONAL EXPERIENCE FOUNDER/CEO / FAF DIGITAL KENYA I aspire to be a leading 2020 TO PRESENT professional in video FAF Digital Kenya is a digital marketing company that seeks to editing and social media management. I want to use my amplify the awareness of companies through the use of social media. The company is mainly focused on audience-based programmatic display marketing to bring companies closer to their clients online. Clients include, Fit For purpose security, Toes and Koech, Dawn industries, Kenol Chicks, House 56 etc. camera to capture and communicate MEDIA & STORYTELLING COORDINATOR/ GOBLIS FOUNDATION impactful and JAN 2022 to MAR 2022 transformational news. At Goblis,I managed content development process (stories & videos) for integrated digital fundraising and marketing campaigns.I wrote both short I am also an innovative and long-form pieces for Goblis’s website, email, and social media for the social media manager purposes of elevating their profile, and advancing their mission.I acted as with vast experience creating content and an online presence for different companies. Goblis Foundation “in-house reporter” to identify and develop compelling stories about Goblis’s beneficiaries, programs, staff, and the issues relating to their work. Paired with Multimedia Team, I traveled to the field to gather stories that brought their brand to life. PROFESSIONAL EXPERIENCE DIGITAL MARKETING INTERN / DEALBAY KENYA SEPT 2021 - MAR 2022 Yvonne Gitu Social Media Manager Video Editor APPLICATION SKILLS At Dealbay, I was responsible for generating content for a variety of social media platforms.I created effective social media strategies designed to help Dealbay find new ways to market their business.I also examined data analytic reports to achieve a better understanding of the effectiveness of content marketing strategies and how to improve them. I was assigned other important duties, such as assisting with email marketing for campaigns and creating monthly reports for Dealbay. VIDEO EDITOR/ PARALLEL MEDIA JAN 2019 to MAR 2019 Final Cut Pro ■■■■■■■■■■■ Social Media Management ■■■■■■■■■■■ Content Research and Development ■■■■■■■■■■ Adobe Creative Suite ■■■■■■■■■■■ I got to acquire set management, video editing, graphic design and audio production skills. Kiswahili PRINT EDITOR/ AFSTA/MESHA ■■■■■■■■■■ JAN 2018 to DEC 2018 I created, designed and edited brochures and newsletters for the Agricultural organizations above. APPLICATION SKILLS LANGUAGE SKILLS NEWS WRITER/CINEMATOGRAPHER/ MINISTRY OF ICT English ■■■■■■■■■■ JAN 2017 to MAR 2017 I worked with KNA as a news writer for their website. I tackled different dockets including but not limited to sending news stories to different media stations, writing press releases etc. I later transferred to the digital sector Swahili ■■■■■■■■■■ nglish sh ■■■■■■■■■■ngli ■■■■■■■■■■ where I shot news clips for distribution. REFERENCES ERICK KINYEKI Head Of Studio RIARA UNIVERSITY Tel:- Yvonne Gitu E-mail- Social Media Manager PETER OMUYOBE Video Editor SENIOR TECHNICAL OFFICER MINISTRY OF ICT AWARDS Tell: - 2019 E-mail- Inter-varsity Competition (Second Best Film) PATRICK MAINA In this competition we applied HEAD EDITOR technical innovation,and new PARALLEL MEDIA audiovisual languages. Tell: - We tried to explore the full range E-mail- of human emotions and emerged to be second best in our category. 2018 72hrs Film Series (Best Music Video) 72HRS Film disruptive Series Pan is African a film project that gives a platform to young and filmmakers creative to unlock African their potential of creating a film within 72HRS with a selected option of categories to choose from. We opted to do a music video and won the competition undisputed.