Curriculum Vitae
YUVRAJ PHATALE (MBA Marketing)
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AREA OF EXPRTISE
-----------------------------------------------------------------------------------------------------------------------------------------~Strategic Planning
~Sales Forecasting
~Team Leadership
~Market Research
~Time management
~Market/competitor analysis
~Branding
~Good communication
~Distribution & Channel Management
~Project management
~Creativity
~Problem solving
PROFESSIONAL EXPERIENCE
-----------------------------------------------------------------------------------------------------------------------------------------MASTERLINE LUBRICANT PVT LTD
Area Sales Manager
(Nov19-Jun20)
▪ Develop sales and marketing strategies to drive sales growth in the assigned area.
▪ Develop and manage an efficient distribution network to improve sales performance.
▪ Manage the sales team for sales growth and revenue enhancement.
▪ Conduct market research to understand competitors and market trends.
▪ Provide innovative ideas and suggestions to improve the market presence.
▪ Coordinate with General Sales Manager to enhance sales performance.
▪ Maintain relationship with existing customers for repeat business.
▪ Build sales culture and sale centric atmosphere among the team members.
▪ Maintain contacts with financial centre personnel, processionals and personal contacts to build
referrals.
▪ Provide timely feedback to the sales personnel regarding their sales performance.
▪ Provide trainings, educational workshops and challenging opportunities for enhancing career growth
of employees.
▪ Conduct business plan review meetings with sales team.
▪ Develop creative promotional strategies to attract more customers.
▪ Appreciate the contributions and accomplishments of sales employees through proper rewarding
mechanism.
▪ Develop performance improvement plan for sales team to meet performance goals.
INDIAN MARKET RESEARCH BUREAU (KANTAR)
GROUP OF HINDUSTAN THOMSAN PVT LTD
Field Controller
(Apr’16 –Nov19)
▪ Core functions are execution of primary data collection and data quality control.
▪ Project Management (Project planning, Timely completion of project, Quality of field work, Planning
of cost ,manpower, productivity, quality checks, Risk assessment).
▪ Plans project fieldwork - planning of project & monitoring field work flow.
▪ Manpower and material management organizing, training & retaining of freelancer teams and
checking of language translation in Questionnaire and stimulus materials used in data collection
work.
▪ Ensuring Team Leaders / Agency Executives meeting all quality control norms in projects.
▪ Prepares project reports - report preparation and updates to research dept.
▪ Expense accounting & validating the payment claims - accounts for expenses and timely payments to
freelance interviewers & TL.
▪ Submission of different reports (QCR, project planning, Cost estimation, FWPR, ACBC, Field Work
Completion Report, etc.)to Field Manager.
FLEETGUARD FILTERS PVT LTD
CUMMINS GROUP
Area Growth Professional
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(Sep’10 to Apr’16)
Handling the Entire Marketing Operations west region of Maharashtra.
Handle a Team of 26 Employees.
Plan & Achieve Sales Target set for the Period.
Maintain High Level of Customer Service Standards all the time.
Regular feedback on the Best sellers and checking on re-orders / availability of those stocks.
Ensure the Visual presentation with retailer is at the desired level.
Training & Development of all the Staff and do the succession Planning.
Staff Motivation and ensure staff have a competitive spirit and strive for the Best customer Service.
Loss Prevention and ensure that the shrinkage/ Pilferage level is below the set company / Industry
standards.
Developing the Marketing strategy & plan for current and new product.
Handling the Marketing and Promotions and keep a check on competitor’s activity (Mechanic Loyalty
Program).
Ensuring Store Profitability by Cost reductions & achieving the Desired Bottom line.
Recognizing and defining market opportunities & evaluating marketing actions (Retailer new
enrolment).
Meet the retailers and make availability of different part numbers at retailer end & assure them
fitment on the base of promotional activity.
Warehouse In-charge Logistic
▪ Handling the Entire Warehouse Operations Loni Pune.
▪ Handle a Team of 10 Employees and 30 casuals.
▪ Plan or implement material flow management system to meet customer requirement.
▪ Co-ordinate with primarily involves liaising with clients, transport and other professional
departments.
▪ Identifying and delivering operational cost reduction and cost avoidance initiatives.
▪ Buffer management in warehouse.
▪ Review inventory control system and SOP of logistic department.
▪ Development of the logistic supply base.
EDUCATIONAL QUALIFICATION
-----------------------------------------------------------------------------------------------------------------------------------------Examination
University
Year of passing
MBA(Marketing)
PUNE
2010
BA (Economics)
PUNE
2007
HSC
Maharashtra state board
2004
SSC
Maharashtra state board
2002
ACHIEVEMENT
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Certificate of Market Research Society of India under authority of IMRB.
Special job letter from IMRB International for IRCTC project.
Conducted lectures for MBA Students on Research Process.
Captain of the winning Intercollegiate Kabadi Team in 2004.
Acted as an Event Head for “Abstract” Intercollegiate Management Event Tirupati Institute of
Management in 2009.
▪ Done anchoring for many events held at “Tirupati Institute of Management 2008
PERSONAL DETAILS
-----------------------------------------------------------------------------------------------------------------------------------------Date of Birth
: 27th Nov, 1984
Marital Status
: Married
Address
: Flat no – 401, A Wing, Rukmini Complex, Survey no 109,Hissa No.24,
Raykar mala, Dhayari, Pune