Yuriko Masuda

Yuriko Masuda - Tokyo, Japan - Client Management, Media planning, Optimization experience - English Fluent - Strong Teamwork Holding YMS visa starting from 28th of May 2021 for 2 years. Working full time at one of the world’s largest tech company as a advertisement platform sales for 3 years with various nationalities. Before the current roll, worked at global agency for 3 years. Impressed by digital marketing in college, especially how digital marketing efficiency can be tracked. Currently Managing shopping and Food & Delivery industry with more than with more than £4M yearly budget clients. Good technical foundation in Excel and PowerPoint. Strong teamwork and interpersonal communication skills established through numerous projects and client collaboration. Holding a score of 915 in TOEIC and 73 in TOEFL. Education University of Montana – International exchange Bachelor of Science, Business Administration – Marketing,- Meiji University – Tokyo, Japan Bachelor of Commerce (Business Marketing) – Graduated March 2015 Work Experience Client Partner Apple Search Ads – Apple Inc., Tokyo, Japan, July 2020 – Current Working on client management in shopping and food & delivery industry, managing more than £4M budget in a year. Communicating with client’s global team and local team to reach client’s goal. Improved vertical sales +300% on YoY. Awarded MVP in 2020 Q4. Platform Specialist Apple Search Ads – Apple Inc., Tokyo, Japan, October 2018 – June 2020 Working on analyzing client data and proposing the best way to improve performance in shopping & travel industry. Communicating with clients as well as managing the performance and budget for the client Improved vertical sales +400% on YoY. Awarded MVP in 2018 Q4. Account Lead iProspect - Dentsu Aegis Network, Tokyo, Japan, March 2017 – September 2018 Working on client management such as reporting, daily communication as well as planning. Managing 5 teams consisting 4 to 5 members each. Communicating with client’s global team and local team to reach client’s goal. Mainly working with world famous credit card company with more than 200M yen yearly budget for digital. Improved client’s sales +210% on YoY with +120% of budget. Dedicated media planning, activation, reporting and next step Digital Marketing Coordinator iProspect - Dentsu Aegis Network, Tokyo, Japan, February 2015 – March 2015 (Intern), April 2015 – February 2017 Working on daily optimization for digital advertisements including SEM, Display, Social as well as media planning for digital communication and data analysis. Working with world leading fashion, travel and tech companies with monthly budgets of over 90M yen. Improved a client’s sales +150% on YoY with same budget of previous year. Dedicated optimization on a daily basis to help the clients reach their goals and stay within their budget. Marketing Internship JNTO, Japan National Tourism Organization, Los Angeles, U.S.A., June 2014 Full time internship at Japan national tourism organization, JNTO. Working with marketing team to assist in data analytics and inbound marketing strategy. Working individually and in a group on various projects and client support.