MICHAL (Yuliya) DUBOV
EDUCATION
Israeli Cell: - ♦-
The Wharton School, University of Pennsylvania, Philadelphia, PA
May 2013
Bachelor of Science in Economics, Dual Concentrations in Operations Management & Marketing
• Concentration Coursework: Pricing Strategies, Marketing Research, Consumer Behavior, Creativity, Advertising
Management, Advanced Negotiations, Decision Processes, Operations Management, Literature of Success
Midwood High School, Brooklyn, NY
• Cumulative GPA: 4.00/4.00; Rank: 3rd of 1000
• SAT: 2050; SAT II: Math I – 800, Chemistry – 740
June 2009
PROFESSIONAL EXPERIENCE
WakeUp Pension, Ltd, Jerusalem, IL
May 2014 – Present
Head of Customer Relations & Product Development
• Developing UX design, product concepts, new features, and various viable product prototypes
• Conducting user experience testing, market research, analytics data analysis, and social media initiatives
• Creating product use experiences for intuitive customer use and customer service protocols
Prudential Retirement, Woodbridge, NJ
June 2012 – January 2014
Business Analyst, Marketing eStrategy
• Analyzed website traffic using Google Analytics and Quantcast platforms together with tag management capabilities
to monitor target segment engagement and determine effectiveness of campaigns.
• Conducted user experience testing and primary market research.
• Managed website content using CrownPeak databases and performing quality assessments of web properties to
ensure content is functional, organized, and updated
• Created and implemented eStrategy tactics in order to reach various desired segments. Tactics included social media
initiatives with related content development, gamification, and new company webpages.
Student Federal Credit Union, Philadelphia, PA
October 2009 – October 2011
General Manager, Director-Level
• Analyzed expenses through bill monitoring and reduced costs through contract renegotiation
• Oversaw inventory, vault cash balance, and general ledger accounts
• Managed members’ accounts and developed a teller training program for new interns
Ivy Insiders, Brooklyn, NY
May 2010 – September 2010
Branch Manager
• Developed and managed customer relationships, branch operations, and dynamic marketing tactics
• Earned over $5,000 in branch revenues and tracked Profit & Loss spreadsheets
• Promoted and taught various college test preparation courses, and bolstered customer satisfaction
New York Police Department, Brooklyn, NY
July 2007 – August 2007
Office Assistant, Summer Youth Employment Program
• Entered data and created spreadsheet reports to analyze the overtime budget for NYPD Transit District 34
• Assisted with creating monthly management reports encompassing financial and operational summaries for the
district
ADDITIONAL INFORMATION
Current Educational Pursuits: Online Courses - Web Development (Python, Ruby, Java, GoLang, Android, iOS), Graphic
Design, People & Project Management, UX/UI Design, Social Media Marketing; Smartly Online MBA (just for fun)
Activities: Seth Godin Marketing Seminar, Ballroom Dance Coach, MEOR: Maimonides Leaders Fellowship, 2008 Camp
$tart-Up at The Johnson School at Cornell University (Created New Restaurant Business Plan), Wharton Women
Languages: Fluent in Russian, beginner in Hebrew, and beginner in French
Software: Google Analytics (Certified), Google Tag Manager, JIRA, Wix, Docusign, Mailchimp, Facebook Ads, html/css,
Microsoft & Apple Office Suite, Radian6, CrownPeak, Tagman, Quancast and more.
Interests: Ballroom dancing, gourmet cooking, restaurant entrepreneurship, krav maga, snowboarding
Fun Facts: 3-Time National Champion in Ballroom Dancing, Junior Olympic Silver Medalist in Ballroom Dancing
*References are available upon request
