Yugal Chittara
E-mail :-
Ph No. : -
Product, Marketer & Business Strategies - IIT Alumnus
An entrepreneurial soul who thrives on working on high-growth opportunities and being guiding cross-functional teams to
build better products & businesses. Scaled an entity to 80 employees, ~$2M in sales & funding, and a failed start-up stint. 6 +
years of experience in Product Management, Marketing, E-commerce, Business development and Operations.
Work Experience
Dukaanshala
Chief Product & Marketing Officer | B2B Saas - Kirana Tech
June’20-Present
● Analyzed the product market fit gap in the industry; put together a lean team (freelancers) to build MVP.
● Wireframed UX flows, delivered final screens to the tech team; product roadmap and setting up module priorities.
● Achieved 10K+ Installs in 1st month of launch on playstore with 500+ DAU.
● Carried out organic and paid acquisition channels, analyzed ROI and pushed network effect acquisition.
Pinnium Brands Pvt. Ltd.
Head - Product, Marketing & E-commerce | B2B Procurement Marketplace
August’18-Nov’20
● Led the product development of uberdeliverykit.com to record ubereats inventory and sales remotely from 70+ cities
of India, Srilanka and Bangladesh, handling $.4M monthly in revenue - MERN Stack.
● Increased Orders fulfillment efficiency by 120% and profits by 2.5% by reducing account reconciliation error by 100%
● Led the product development of pinnium.com which can accept customized orders and manufactured against orders
globally comprises global vendor management - MERN Stack.
● Launched product & operations for new categories such as Food Packaging, Uniforms, etc.
● Developed ‘SKU Code creation & Cost price’ app products for manufactured private label products.
● Expanded 3rd party marketplaces into 5 demographics i.e US, UK, Australia, Singapore, Japan and turned profitable.
● Optimized last mile operations, warehouse operations globally and streamlined manufacturer’s operations.
Pickrr Technologies
Business Operations Manager | Enterprise solution for Logistics
April’17-July’18
● Devised roadmap for expansion into 4 new regions; Increased revenue by 25% by on-boarding B2B clients.
● Product feature enhancement to increase our customer base - NDR handling, Fake delivery alerts, etc.
● Liaised and negotiated with 3PL courier partners; Ensured TAT, NDR handling and Account management of clients.
EduMarine Pvt. Ltd.
Co-Founder | Social venture for sustainability of ocean
November’16 – April’17
● Developed Kreisel tank design to house jellyfish at home conditions & sold 100+ units.
● MVP of modified kreisel tank design to reduce the use of antibiotics in shrimp farming with NIO, Goa.
Cubical Laboratories Pvt. Ltd.
Head of Operations, Product | IoT Start-up
March’15 –November’16
● Product development to ensure the process delivery for the quality installations of products; supervised training.
● Devised a dashboard for ease of access to data for our distribution partners and partner’s Feedback mechanism.
● Established network of 35+ distributors & dealers across 15 states of India and designed their training modules.
● Product development to optimize Inventory management & framed the process flow for the warehousing
● Managed funds of 7+ crores, prepared financial summary & company’s budget and forecasted cash flow positions.
● Handled all the legal matters; agreements, licenses, trademarks and ensured fulfillment of statutory compliances.
● Performed market research, and Risk assessment of expansion projects; formulated sales strategies with BD head.
OYO Rooms
Business Analyst | Hospitality
August’14 –Febraury’15
● Sole responsibility for the generation of leads on properties and travel agents for the Delhi region.
● Acquired new properties, Key account management, weekly P&L and solution delivery for the acquired 25 properties.
● Analyzed & Categorized regions into high demand & supply areas depending on the nature of tourism & travelers.
Education
Indian Institute of Technology, Guwahati
July’10 – May’14
Bachelor of Technology in Mechanical Engineering
Strengths
●
●
●
●
●
●
●
●
Product and Task Management Tool (Scrum and Kanban) - JIRA, Asana
Business Requirement Document & Product Requirement Document - Atlassian Confluence
Product Marketing Roadmap and UI/UX - Business Canvas, Adobe Xd, Justinmind
Marketing Automation - Segment, Amplitude, Appsflyer, Appradar, Firebase/PlayConsole, Google Analytics
On site/Off-site SEO, Technical SEO, Social media platform advertisements - Facebook, Insta & Google Ads
3rd party E-commerce marketplaces - Amazon Global & Flipkart
Balance sheets, and Profit & Loss Statements, Statutory & Non- statutory compliances - Corporate Finance
Business Partner’s and Key stakeholder’s management - Investors, Vendor and Distribution partners
Achievements
●
●
●
●
Published Research Paper at International conference titled “Processing and Fabrication of advanced materials”
General Secretary of Cricket club, a part of Student Gymkhana Council in IIT Guwahati
Bagged first ever Gold Medal for IIT Guwahati in 46th Inter-IIT Sports Meet held at IIT-Delhi
Head Organizer,Rock-o-Phonix – Witnessed 115 bands from all over the India in Alchering
