Yudhie

YUDHIE SEO & SEM Specialist More than 14 years focused on SEO (Search Engine Optimization). Since June 2000, I have been focused on the marketing niche. COA in organic channel below 2% for more than 5 years. Jakarta ID, 11560, Indonesia-https://id.linkedin.com/in/yudhieq • • • I am experienced in search engine optimization (SEO) generated for more than 200,000 keywords in EF for Kids and Teens website, search engine marketing (SEM), paid channels, and digital marketing strategy. I have handled sales and marketing for 19 years since June 2000. I worked for digital optimization in various niche industries, i.e., ads classified company, hotel, property, mall & shopping center, food and beverage, news portal, online travel agent, medical and health, and education technology. PROFESSIONAL EXPERIENCE EF ENGLISH FIRST SEO & SEM Specialist (Search Engine Optimization & Search Engine Marketing) Jakarta, Indonesia March 2016 to Present The daily task that I have been doing is analyzing website traffic at www.ef.co.id in Google Analytics (GA4) previously used Google Analytics Universal and Google Analytics 360 and pushed to get an 8% traffic increment with daily basis. Manage 3 people in SEO team for article production and push to get first rank in Google SERPs. All SEO efforts in organic channel should be converted to sales. Keeping the cost of acquisition (COA) under 2% and always minimizing COA. Maintained for more than 200,000 keywords indexed by Google and traffic website more than 1,5 Mio sessions. Average generated more than 500 students in each month value more than 4 billion rupiah. • • • • Daily task to creating initiatives that have lower cost production but still bring traffic and sales opportunity, creating EFolklore, cooperating with animation company that created Indonesian local folklore, and EF team changing voice over to English version (YouTube playlist: https://youtube.com/playlist?list=PLHc73VAyZFtFqkV4l_koQzut_dSTc5m4b&si=GX5jhebkg SnxVJkr ) Produces local stories' concept from various cities in Indonesia to push traffic in blogs Converted thousand clicks, map direction, chat feature, and call from Google My Business Page (GMB) Post with Short Stories (Google Post), Products, and Google Events. A Google Post initiative named EFlashfic (Flash Fiction Stories) was launched to more than 80 local GMBs. Sample Project Part 1: https://posts.gle/etfybR • • • Handled SEM, ad text, and GDN Medium in Google AdWords (Google Ads) from 2016 to 2018 and continued to use Google Ads from 2022 - present. Optimized short-tail popular keywords i.e., “Belajar Bahasa Inggris”, “Kursus Bahasa Inggris”, and “Les Bahasa Inggris” and competed with other competitors. Produced more than 6 EF schools from 91 schools with 360 video tools to short sales journey i.e., https://ef.co.id/madiun EZYTRAVEL SEO & SEM Specialist (Search Engine Optimization & Search Engine Marketing) Jakarta, Indonesia January 2014 to February 2016 Daily tasks that I have done, competed with others Online Travel Agent to get popular keywords rank in Google in terms to boost traffic and generate sales for both flight tickets, hotel bookings, and travel services. • • • • Maintained and optimized popular short-tail keywords i.e., "tiket pesawat"; "tiket pesawat murah"; "hotel murah"; "wisata murah" and other keywords and competed with www.traveloka.com, www.tiket.com, www.pegipegi.com, www.nusatrip.com to get rank in the first page Google SERP Handled SEM, both ad text and GDN Medium, in Google Adwords. Optimized keywords in Google SERPs parallel with organic SEO tactics. We cooperated with hundreds of bloggers from nine cities in Indonesia (Bogor, Semarang, Lombok, Makassar, Palembang, Aceh, Bandung, Surabaya, and Malang) to boost article and website traffic by promoting articles that contained local attractions in their cities into Created an offline local tour event for national journalists in Indonesia to boost local travel attractions, destinations, and point of interest in Bogor, West Java, and cooperated with Bogor Bloggers. Generated more than 20 PR domain i.e., (Kompas article: https://travel.kompas.com/read/2016/01/04/-/langka.pabrik.gong.berusia.370.tahu n.di.bogor?page=all) BASKO HOLDING Creative Manager & SEO (Search Engine Optimization) Pekanbaru, Indonesia Padang, Indonesia October 2011 to January 2014 • • • For daily tasks, we produced all creative concept ideas and implemented them to digital assets in each unit Business i.e., the news portal (www.haluanmedia.com), hotel (www.baskohotel.com), mall & shopping center (www.baskograndmall.com), property and printing (www.crmp.co.id) Boosted Short Tail Popular Keywords rank in Google: “berita terbaru”; “hotel murah”; “mall murah”; “pusat perbelanjaan”. Managed 5 people in the Creative Team (1 designer, 1 motion graph, 2 web designers, and 1 SEO). INDOLINUX NUSANTARA Marketing Specialist Jakarta, Indonesia October 2009 to September 2011 • In my daily task, I am handling client accounts for AXIS (a telco company), Sucofindo, • IBM and Dell, which have implemented Red Hat Server for their infrastructure systems. Cooperated with various companies to offer Red Hat certification and courses (RHCSA, RHCE, and RHCA) for clients internal skills IT team’s purpose. 88DB.com Corporate Marketing Jakarta, Indonesia May 2008 to October 2009 • • In my daily tasks, I approached and cooperated with hotels, magazines and other business potential that needed online advertising and ad placement for marketing and promotion purposes. Briefed to the design team and SEO team regarding client’s purpose and goals in online advertisement INDOSAT Team Leader Contact Center Officer Jakarta, Indonesia March 2006 to April 2008 • In daily task, I maintained and briefed 12 persons in the team to achieve service level for inbound call activities. Handled for more than 60,000 calls per month. • Communicated with the managerial and technical teams to updating any issues in telecommunication services. EDUCATION • UPN Veteran Economic Faculty majoring Accounting Diploma 3 Jakarta, Indonesia June 1997 to March 2002 • SMUN 85 Jakarta Majoring Social Jakarta, Indonesia July 1994 to June 1997 CERTIFICATES • Google Analytics Certification Credential ID:- SKILLS • Analytics tools • Google Analytics Universal • GA360 • GA4 • Piwik • PI Datametrics • SEO tools • AHREFS • SEMRUSH • Visualization tools • Looker Studio formerly Google Data Studio • Local Business Optimization • Google Maps Optimization • Google Business Page Optimization • Open Street Maps • Google Earth • Social Media • Meta Dashboard Analysis • Business Intelligence and visualization • Tableau • Sales Force • Project Management Tools • Jira • Trello • Microsoft Teams Task • 360 Video Tools • Insta360 • Matterport • Design tools • Adobe Photoshop • Adobe Illustrator • Canva • Figma • Reporting Tools • Spreadsheet • Excel • Microsoft Words • Power Point for presentation