Yudha Kuntoaji

I'm a Product Designer with over 7 years of experience, passionate about turning complex problems into simple, user-friendly solutions. I specialize in SaaS, HR Tech, Edu Tech, Fintech, and Health Tech, working across startups and scale-ups to build digital products that are both effective and delightful to use.

My journey started as a graphic designer before I shifted into UX/UI, giving me a strong foundation in visual design and branding. Since then, I’ve worked on a wide range of products—from job platforms that help blue-collar workers find meaningful employment, to fintech apps that simplify financial planning.

One of my recent achievements was leading the revamp of a KYC process that improved approval rates from 40% to 94%, helping the company reach PMF. I take a user-centered approach to design, but I also understand the importance of business outcomes. Every decision I make is backed by data, whether it’s from user interviews, usability testing, or product analytics.

I’ve worked remotely for several years, collaborating with distributed teams across time zones. I’m comfortable leading design sprints, working closely with product managers, engineers, and researchers to ensure smooth handoffs and fast iteration.

Beyond UI, I also care deeply about design systems, accessibility, and making sure internal users (like ops teams) have a good experience too. I believe good UX isn’t just for customers — it’s for everyone who touches the product. I’m always excited about building meaningful products that create real-world impact. If you're looking for a hands-on designer who blends strategy with craft, let’s connect!