Ysabel Rae Tabbal

Ysabel Tabbal Let’s connect on LinkedIn Operations & Administrative Specialist I have over 16 years of work experience, including Admin Support, Team Leadership, Project Coordination, Operations Management, and Customer Service. Skilled at managing multiple projects, coordinating schedules, and handling high-pressure situations. Seeking a challenging position where I can utilize my expertise in operations and administration to contribute to the success of a dynamic organization. REMOTE-FREELANCE WORK EXPERIENCE GMAC (Graduate Management Admission Council) • 09/2024 Marketing Consultant ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Campaign Strategy and Execution: Designed and executed comprehensive cold email marketing strategies tailored for business development, leveraging HubSpot and SmartLead.ai to automate outreach and optimize engagement. Developed segmented messaging frameworks and dynamic sequences that increased response rates by 25% and boosted lead conversions by 15%. Lead Generation and Nurturing: Built targeted email campaigns with behavioral triggers and personalized follow-ups, driving qualified pipeline growth. Created engagement-level trackers to prioritize high-value leads and improve conversion velocity. SOP Development: Authored detailed Standard Operating Procedures (SOPs) for cold outreach workflows, ensuring consistency, scalability, and cross-team alignment. Led acquisition system audits to identify bottlenecks, resulting in streamlined workflows and improved campaign efficiency. A/B Testing and Optimization: Conducted iterative A/B testing on subject lines, CTAs, and message formats to refine outreach strategy. Delivered actionable insights through performance dashboards and reporting, guiding future campaign pivots and optimizations. Data Analysis and Reporting: Analyzed campaign performance metrics to generate actionable insights, providing clients with detailed reports and recommendations for further optimization. Cross-functional Collaboration: Partnered with sales, marketing, and operations teams to align messaging, targeting, and KPIs with broader business goals. Facilitated campaign retrospectives and knowledge transfer sessions to support continuous improvement. Process Improvement: Led efforts to identify and address constraints in the acquisition system, resulting in streamlined workflows and enhanced client results. Technology Utilization: Maximized the use of sales engagement platforms and CRMs to automate workflows, manage client interactions, and track campaign performance. LinkedIn Campaign: campaign development from concept to execution. Research industry trends and competitor positioning to inform creative direction and outreach tone. Identify and segment target audiences based on campaign goals, demographics, behavior, and engagement history. Build targeting matrices and recommend platform-specific strategies (e.g., email, LinkedIn). Write compelling and conversion-driven copy for email campaigns, social media ads, landing pages, and promotional materials. Tailor messaging to resonate with segmented audiences while maintaining brand voice and tone. Design static mockups and branded visuals using tools like Canva. Create layout guides and visual templates for email, social media, and paid ad campaigns. GOLDBAR REAL ESTATE TEAM • NEW YORK • 02/2021 - 08/2024 TEAM MANAGER & TRANSACTION COORDINATOR •​ Managing 20 Virtual Assistants under Goldbar Real Estate Team/The Goldbar Luxury Homes - eXp Realty •​ Ensure day-to-day operations are seamless •​ Created SOPs to set up internal structure •​ Marketing materials for the Affiliate program •​ Receiving and processing of rental and sales transactions •​ Managing and updating files •​ Managing of contacts •​ Listing and updating Property Info (Zillow Rental Manager, Trulia, Craiglist, Apartments.com, Facebook, REBNY, OLR MLS, NJMLS, GSMLS) •​ Listing to Contract, Contract to Closing IHOMEFINDER • CALIFORNIA • 08/2020 - 01/2021 BILLING ADMIN SPECIALIST •​ Assist with all billing related concerns •​ Mailbox management •​ Organization of files and documents •​ Act as a collections specialist CORPORATE WORK EXPERIENCE NOKIA TECHNOLOGY CENTER PH • 02/2016 - 07/2020 ​ LEAD OPERATIONS AND ADMIN SPECIALIST ​ •​ Responsible for the management of workflow throughout the 5G Research and Development Department; from hiring, onboarding, operations, and exit/employee resignation •​ Lead support functions for Nokia business groups and contribute to strategic initiatives and projects •​ Make recommendations for the support function by providing support and leadership •​ Handle OPEX •​ Travel arrangements •​ Handle special projects with team leaders and develop policies and procedures. •​ Implementation of programs, services and initiatives with cross-functional business partners. •​ Process migration UNITED HEALTH GROUP/OPTUM SUBJECT MATTER EXPERT ●​ ●​ ●​ Work with managers and department heads in identifying and resolving operational problems using defined processes, expertise and judgement Ensure Customer Service Reps are provided with guidance and bi-weekly coaching Teams up with QA specialist to manage quality assurance program including side by side call evaluations, internal audits and customer surveys using NPS (Net Promoter Score) EMERSON NETWORK POWER SCHEDULER ●​ ●​ ●​ ●​ Ensure regional service delivery targets are managed for Australia Market Unit with focus on optimizing the deployment of the region's team of engineers Handle Preventive Maintenance scheduling for VIP Clients in APAC Regions (Australia - Victoria, Queensland, Tasmania and Western Australia), New Zealand, Malaysia, Singapore and Philippines Prepares service engineers' job packages, checking and uploading of service reports and making follow up calls if needed Ensure that any activity, task and responsibility required by the role are in terms and compliant of the International Trace Compliance Regulations ICT/SYKES CUSTOMER SERVICE SPECIALIST ●​ ●​ Handled inbound calls to assist customers with their complaints and questions Document each call received and raise tickets should it need to be escalated or if the issue is out of scope EDUCATION Bachelor of Arts Major in Mass Communication FAR EASTERN UNIVERSITY