Yoshrizal Hary Yulianto

Yoshrizal Hary Yulianto - - Yoshrizal Hary Yulianto SUMMARY OF QUALIFICATIONS • Digital marketing specialist with expertise in E-commerce/marketplace management, SEO optimization, and organic/paid marketing strategies • Increasing brand awareness, engagement, and sales through effective paid campaigns RELEVANT EXPERIENCE Arsa Training Center Freelance Employee • Build and managing websites based on WordPress, Google Sites, and Ecwid • Writing content for a website that contains information about courses • Set up Google Analytics to track website performance • Managing, collect and input data from various participant • Conducting marketing to increase reach and engagement Remote 2024 - 2025 Tokopedia Sukoharjo, Indonesia Self Employed 2021 – 2022 • Managed online store operations, including inventory, content management, leading to increased sales and improved store ranking • Implemented SEO strategies to enhance online store visibility and organic traffic • Implemented competitive pricing and effective promotional strategies • Conducted market research to identify trends, competitors, and customer preferences • Created and managed advertising campaigns to boost product visibility and sales • Conducted keyword research to improve product discoverability and search engine ranking • Provided superior customer service and built strong customer relationships Etsy Sukoharjo, Indonesia Self Employed 2021 – 2023 • Maintained a thriving Etsy shop, consistently increasing product offerings and enhancing the shop's visual appeal • Identified and sourced unique, ensuring a diverse and attractive product catalog • Developed engaging product listings with persuasive copy, high-quality images • Effective SEO strategies to boost visibility and organic traffic • Ensuring adequate stock levels and preventing understock situations • Utilized social media and paid campaign, to drive traffic and earn sales • Monitored expenses, and optimized pricing strategies to maximize profitability • Utilized analytics tools to assess shop performance and adjust strategies to meet or exceed sales goals INTERNSHIP Project Based Virtual Internship: Jakmall Campaign & Digital Performance Officer • Design a marketing plan with the right strategy to gain acquisition 2025 • Campaign objective: Acquire 500 new dropshipper partners in January, Category: Focusing on the "Fashion & Jewelry" • Campaign Idea: "Earn Money from Home, No Capital Needed!", with a budget of Rp50,000,000 • Target Audience: aged 18 - 45 in major cities who are seeking sideline business opportunities • Main Channel Strategy: TikTok Ads, Meta Ads, Google Search Ads, and Google Display Ads based on cost effectiveness and ROAS • Content Concept: Short videos (TikTok/IG Reels) and carousels (Meta) highlighting the benefits of the Jakmall Partner Program (no capital, no stock) using persuasive language and clear calls to action. • Conversion Target: Reach 500 new partners, estimated contribution from TikTok Ads (170 leads), Meta Ads (150 leads), Google Search Ads (100 leads), Google Display Ads (80 leads) PROJECT EXPERIENCE Performance Marketing at Mama's Herbs 2024 • Optimized Meta Ads (Facebook/Instagram) to reach new audiences and improve engagement • Increased brand awareness through improved Instagram content and consistent posting schedules • Organized marketplace platforms (Tokopedia & Shopee) for better customer trust and shopping experience Results: Significant growth in Instagram metrics, improved visual identity, and increased traffic TECHNICAL SKILLS • E-Commerce Platforms: Etsy, Shopee, Tokopedia • Content Creation Tools: Canva • Digital Marketing Tools: Google Ads, FB Ads, Erank, Everbee, SEMrush, Ubersuggest, Google Analytics, Google Adwords, Google Keyword Planner RELEVANT COURSEWORK Digital Marketing: MySkill - Fullstack Intensive Bootcamp and Project CERTIFICATE • • • • • • Social Media Marketing Crash Course How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions Keyword Research with Semrush: A Step-by-Step Guide Engage & Convert: The Ultimate Email Marketing Guide GA4 for SEO - How data helps businesses grow with Jeff Sauer Semrush SEO Crash Course with Brian Dean LANGUAGES • Indonesian (Native) • English EDUCATION • Universitas Muhammadiyah Surakarta, Mechanical Engineering Bachelor of Mechanical Engineering Surakarta, Indonesia 2005 - 2010