Yosafat Ariel
- •-Bogor, Indonesia • LinkedIn.com/in/ariel-yosafat • yosafatariel.com
SUMMARY
Google Analytics and SEMrush certified, I am a proficient SEO specialist with experience in both on-page and off-page
SEO. I can analyze SERP competition effectively to generate leads, optimize landing pages, and creatively tackle
challenges. I am an out-of-the-box problem solver capable of meeting deadlines skillfully under pressure.
Furthermore, I possess exceptional communication skills, both verbal and written, and am highly detail-oriented.
EXPERIENCE
Digital Strategist
Freelance, Remote
Oct 2023 – Present
● Design SEO-optimized WordPress websites, use SEO plugins to optimize content, use analytics tools to track and
improve visitor engagement metrics, and enhance search result visibility through effective Schema Markups.
● Employ SEMRush to explore competitor strategies, identify long-tail and lateral keywords to enhance SERP
performance, and develop keyword-centric content based on comprehensive research.
● Conduct thorough technical website audits and evaluations utilizing Screaming Frog, and analyze on-site SEO
components including titles, H1 tags, meta descriptions, content quality, keyword density, alt image text, and
response codes.
● Strategically optimized the website using analytic tools to examine visitor numbers, lower the bounce rate, and
increase the average time spent on pages.
● Built out new keyword focused content based on research and optimized existing content to be keyword focused.
● Applied Schema Markups to Websites for Enhanced Search Results
● Utilized email automation tools to streamline communication processes and improve workflow efficiency to
complement SEO strategies.
Information Communication Technology Technician
Unity Junior High School, Bekasi City
Dec 2017 - Jan 2022
● Led digital marketing efforts, successfully elevating the school's social media engagement by 25%, enhancing its
online presence, and fostering a positive brand image within the community.
● Pioneered the creation and management of the school library system, optimizing book lending processes and
promoting a love for reading among students, leading to a 40% rise in library utilization.
Graphic & Web Designer
Commercial Translation Centre, Jakarta
Dec 2015 - Dec 2017
● Spearheaded the design and production of translation documents, utilizing Adobe InDesign, Photoshop, and
Illustrator, resulting in a streamlined and visually appealing output.
EDUCATION
Darma Persada University
July 2000 - July 2004
Seth Hyme’s Digital Marketing Course
October 2023
SOFTWARE & SKILLS
SEMRush, ahrefs, Moz, Wordpress, Screaming Frog, HTML, CSS, PHP, PHP frameworks, Adobe Illustrator, Photoshop,
Indesign, Microsoft Office Suite (Word, Excel, Outlook), Google Sheets
